Since launching in the U.S. in October last year, Eventbrite’s integration with YouTube has, quite literally, brought artists and fans together at shows created by our awesome independent venue, promoter and festival clients all around the country. And now we’re excited to extend the power of artist discovery on YouTube to our music clients in Canada!
We’ve seen over 500 venues and festivals already sell tickets through the U.S. integration, which displays ticket links to shows in the most valuable real estate immediately below the videos on Official Artist Channels—in the YouTube app, and on desktop. And best of all, eligible shows are fed automatically to YouTube without clients having to lift a finger.
Sitting in Saskatchewan and loving an artist on YouTube? This integration transforms the area directly beneath the video into an “On Tour” section, surfacing shows that are geographically closest to you. Simply click the “Tickets” button alongside the show listing, grab yourself (and your friends) a ticket, and let the countdown to showtime begin.
“Our integration with YouTube helps to bring music fans together with the artists they love at venues local to them. With so many incredible musicians, venues and festivals in Canada, we’re thrilled for this to be the first market outside the U.S. to benefit from this partnership. So many people use YouTube to connect with musicians that making the discovery and purchase of concert tickets easy is a win-win for fans, artists and venues, alike,” said Tamara Mendelsohn, VP & GM Marketplace, Eventbrite.
With YouTube and Eventbrite, artists can directly reach new and existing fans at the moment they’re most engaged, inspiring them to purchase a ticket to a live show at one of Canada’s top independent clubs, venues, or festivals. It’s not only a great way for artists to turn an online audience into an offline one, but also enables more fans to support local Canadian venues by raising their hands at the next show.
YouTube is one of over 50 Eventbrite distribution partners that help promoters, event managers, producers, and creators around the world reach wider audiences. Alongside YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.
