Skift Take

Many planners treat Wi-Fi as an afterthought, when really it's become a central part of the event experience, just like food or beverage.

No matter how fun an event is or how great the after-parties are, attendees are typically there as part of their job. That means they probably need to get work done, whether it’s answering emails, researching reports, sending large files, or tracking and documenting what panels they attend. All of this is not possible without Wi-Fi — and yet Wi-Fi at events is often pretty terrible. It’s frequently slow, spotty, and at certain times, seemingly nonexistent.

Although the situation has improved over the years, it hasn’t improved all that much. People are still complaining about the same basic problems as they were 10 years ago. This is especially true at large events, where huge convention centers and throngs of people make setting up a working network nearly impossible.

Tim Pozar, vice president of the San Francisco Metropolitan Internet Exchange, talked to Skift about how Wi-Fi actually works and why it presents a unique challenge to event organizers. Meanwhile, Ian Framson, co-founder of internet service provider Trade Show Internet, discussed the steps planners can take to reduce the chance of bad Wi-Fi.

Check out this story, and many more, below.

If you have any feedback about the newsletter or news tips, feel free to reach out via email at [email protected] or tweet @ikcarey.

Isaac Carey, Travel Reporter

The Future of Events and Meetings

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Travel Reporter Isaac Carey [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.

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Tags: meetings, meetingsiq, wi-fi

Photo credit: An event attendee works on her laptop. Wi-Fi issues remain a challenge at large events, even as the need for a strong, consistent connection increasingly grows. JD Lasica / Flickr

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