Social media drives nearly a quarter of all views to event pages, and 90% of users will purchase from a brand they follow on social media.

As an event creator, you’ve got to live and breathe social media if you want to get the word out about your events and stand out among the online community.

At Eventbrite, we promote five million events yearly from creators worldwide who use our tools. With the help of advanced features like A/B testing, retargeting, AI-generated content, and app integrations, marketing your event on social media can be a breeze.

Read on to find out how to create social media posts to increase brand awareness and ticket sales. We’ve also included a selection of event social media posts from some top Eventbrite creators to provide you with some inspiration to promote your next big event.

Table of Contents

1. Pre-event social media post examples

2. Social media posts to increase ticket sales and registrations

3. Social media posts that turn “Interested” guests into “Going”

4. Social media post examples that create urgency

5. Post-event social media post examples to drive interest in future events

A man takes a photo of a performer with a guest on the beach at a pop-up event
Flash Bob Miami / Bob’s Dance Shop / Miami, FL

How to create event content for social media

To help you get started with your social media strategy, let’s jump straight into actionable pro tips on what you need to do to create social media content that resonates with your event guests.

Choose the right platforms for your social media content

The most important part about creating social media content is ensuring that your words and visuals are showing up to the right people in the right places.

That means conducting some basic market research to understand who your target audience is and the platforms you’re most likely to reach them on. For example, if you’re creating a nightclub event for younger audiences, you’ll want your social promotions to appear on TikTok rather than LinkedIn.

Once you’ve honed in on the right platforms, make sure you can measure the impact of your content so that you can adjust your posts if they’re not performing. With Eventbrite’s Marketing Tools you can see all of your engagement stats and get automated recommendations to optimize your social media strategy.

Improve your social media strategy with Eventbrite.

Keep it short and sweet

We’ll keep this short, and so should you. Make your content is eye-catching and your copy succinct. 

According to researchers at Facebook, the average social media user’s attention span is only 1.7 seconds, so you don’t have long to get your message across. That means an eye-catching visual with no more than a couple of lines of text and a strong and direct CTA — nothing else.

Marry your copy to your visuals

Social media is a visual medium — and this is especially true of image-based platforms like Instagram. 

Use beautiful images and punchy videos that’ll grab people’s attention. You could create behind-the-scenes videos of your event team setting up the venue or hire a professional photographer for your event entertainers.

But you don’t want to post videos and images without context. You need to use the right words to promote an event.

Make sure the visuals and copy complement each other and tell a story together to make your event stand out and generate leads. 

Part of telling that story is to make sure your content emulates your brand. Your words need to have the personality, flair, and tone of voice that people would expect to see on your social channels. Consistency is really important in showing your brand and events are authentic.

Create CTAs and content that encourage sharing

Involving your followers in promotions is a great idea — especially if your event is centered around an established community. 

Use CTAs that encourage users to do something in anticipation of your event, such as replying to one of your posts with user-generated content. Elicit comments from viewers about their favorite part of your event or what they’re most looking forward to. This engages your audience and provides free third-party promotion. 

Recently, a strategy that has been popular on social media is getting commenters to respond to a CTA with pictures, GIFs, or memes, for example: “Show us you’re a fan of X without telling us you’re a fan of X.”

Make sure your content starts a conversation

People love to have their voices heard — and so your posts shouldn’t be a one-way broadcast. Craft your text to encourage the start of a conversation between your social media followers.

Ask users questions and opinions on fun topics related to your event, and encourage them to use a custom event hashtag on each thread. Then make sure you’ve got someone on your team monitoring responses to ensure community guidelines are followed and only respectful responses stay up.

This type of content helps build a sense of community around your upcoming event, and it also forges a personal relationship between your brand and its potential customers. 

It’s also an opportunity to receive feedback from your customers. For example, you could host a live Q&A, answering questions from followers about your upcoming events.

Woman films a boxing match on her phone
End of Summer Club Brawls / Legacy Boxing Club / Wayne, NJ

10 Event social media post examples to inspire you

Sometimes, a deep dive into social media examples can help you to get the creative juices flowing. So, to inspire your social content, here are 10 event social media post examples that we absolutely love from real Eventbrite creators.

1. Pre event social media post examples

Your upcoming event’s social media journey should always start with a teaser or an event announcement.

For example, let’s take a look at event creator Royal @Royaltynyc and the pre-event posts they use to build excitement for their MLK WEEKEND MIAMI 2024 event.

This Instagram event post ticks all the boxes. They’ve used engaging visuals and concise copy that includes all the essential event details. 

If you want to build excitement for an upcoming event but haven’t firmed up all the details yet, check out Atlanta Streetwear Market for another great example.

To announce their latest market event, the team did a short and simple post on X to let followers know it was happening.

This is a great way to tease your social media followers and dish out a few key event details before it’s time to start collecting event registrations.

With a strong, branded graphic and concise copy that encourages people to follow developments closely, this is a great soft announcement that’s sure to generate early interest.

💡Pro Tip: 77% of attendees find events by following the brand on social media, websites, and blogs. Make sure that you have these platforms set up in preparation for announcing your event. 

2. Social media posts to increase ticket sales and registrations

Once your event page is all set up and you’re ready to start selling event tickets, you should focus on creating organic social media content that incites direct and immediate action from users.

For example, check out event creator Artisan Promotions Inc. and this post they used to drive sales for their New England Christmas Festival.

New England Christmas Market

Image Source

This Facebook event post example demands attention from the second it starts. They use content from previous events and make viewers feel as if they’re at the venue.

This is a simple yet powerful reel with stunning visuals, relevant music, and all of the essential event information front and center. The reel description is also concise, with direct links to the ticket sales page.

Likewise, we love this post from MHG Events to promote their unique (and tasty) Latin Night Market event.

@nightmarketnyc Que onda!! Que lo que! Night Market NYC celebra la herencia latina el 22 de septiembre con Latin Night Market in Dyckman St., the first-ever large-scale food and culture festival dedicated to the Latin & Hispanic diaspora a collection of Central and South American gastronomies and beverages. This one-of-a-kind event will highlight live performances and a selection of family-friendly activities, art installations, raffles, giveaways, and more. Te esperamos! #newyork #latinfood #nyclatinos ♬ original sound – NIGHT MARKETS NYC

This TikTok post is a trendy user-generated content (UGC) style, with on-point music and a short video description that spells out the event’s key details. More importantly, they included a ticket sales link in the bio on their profile page to convert sales.

💡Pro Tip: Make it easy for fans to buy. In the examples above, most creators link to their event ticketing page. 

But if you create your event on Eventbrite and publish it on Facebook, fans can automatically buy tickets right from their mobile Facebook app. This way, they don’t even have to leave the app to buy once they click on your ad or post.

3. Social media posts that turn “Interested” guests into “Going”

Social media networks provide opportunities to give interested people the push they need to buy a ticket — and one of the easiest ways to excite people and convert them into attendees is to share your event lineup.

EVENTVIBE do this very well with their posts to drive interest in their Barbie’s Screamhouse event, for example.

In their reel, they use a simple but effective graphic to capture the audience’s vibe — all while using copy that spells out all the essential information about their upcoming event in big and bold. After all, we know social media users don’t have the longest attention spans. Be like EVENTVIBE and make sure your post copy leads with the key info you want users to retain.

It’s also worth checking out this post from Hello Critter Yoga Events.

@hellocritter Come hang out with Hansel and Gretel, stretch, and relax at our baby goat yoga classes this Saturday! We will have sessions at 9:30am and 11am at the stunning Castle Green in Pasadena! 🎟️ TICKETS: Eventbrite link We hope to see you there! #laevents #losangelesevents #losangelesyoga #goatyoga #hellocrittercare #pasadenaevents #pasadenayoga ♬ X World – Muspace Lofi

To promote their Baby Goat Yoga at Castle Green, Hello Critter Yoga Events introduced TikTok to two of its stars: baby goats Hansel and Grettel. But to demonstrate why users should be excited to meet them, the video showed the baby goats in action.

The result: Fun and quirky content that perfectly aligns with the mood of the event and induces a “fear of missing out” (or “FOMO”).

💡Pro Tip: Use video to show people what to expect at your event — especially for first-time events or events without well-known talent. 

For help getting started, use one of these free event video examples.

4. Social media post examples that create urgency

If it’s getting close to crunch time and you want to create a sense of urgency to drive ticket sales, consider introducing social content with special offers.

For example, check out event creator Chicago Twenty Something and their Facebook post in the run-up to their Halloween DAY Crawl event. 

This post hits the nail on the head by offering a strong CTA promoting discounted tickets with a direct link to the sales page.

For a different tactic, you could try using a social media giveaway. That’s what the Japanese Food Culture Association (JFCA) did a few days before their Japanese Food Expo in LA event.

This is a great instagram event post example. The amazing custom graphic alone is enough to stop serial scrollers — but the post offers a unique and irresistible offer to followers that’s sure to get more people in the door.

💡Pro Tip: Always A/B test your content. Every audience is different. Comparing the performance of various content helps you hone and tweak your ad messaging over time.

You can set up these tests manually or use a platform like Eventbrite’s marketing tools to automatically test your social content and lean into your most successful campaigns.

5. Post event social media post examples to drive interest in future events

Post fun content from your event to show all the no-shows what they missed — which might convince them to pay more attention next time.

This post from creator Anthony Presents LLC wrapping up one event by promoting his next event is a great way to sow the seed and get those who missed the first one ready to buy tickets for the next event.

This engaging, UGC-style video gives followers a glimpse of the party they missed — all while promoting upcoming dates and tagging the venues to boost its reach.

If you’re keen on a more polished highlights reel, take a look at this post from Regatta Grove. This video showcasing the best of its Full Moon Party looks like a night to remember.

Regatta Grove Event

Image Source

We’re willing to bet it’ll make people think twice the next time Regatta Grove has tickets on sale.

💡Pro Tip: Don’t just post random content after your event has finished. Make it part of a wider social event strategy by budgeting it into a branded social media campaign.

By using a platform like Eventbrite Marketing Tools, you can plan your posts and use them to retarget leads. This is a super cost-effective way to optimize your content and make sure your posts are reaching the right audience.

Are you ready to get social?

As an event creator, you’ve got to be on social media. It’s the fastest and most cost-effective way to reach your target audience and pack the house — but you’ve got to make sure you’re creating the right content for the right audience.

With inspiration from these event social media post examples and leveraging Eventbrite’s Marketing Tools, you can generate a lot of interest. You can carry out A/B tests, pre-schedule your campaign, create targeted ads, and kickstart your copywriting with our AI generator.