GEVME
FEBRUARY 19, 2019
Competitor analysis is an effective way to understand the goals of competing companies, namely by identifying their strengths and weaknesses. Competition analysis for event planning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation.
Picatic by Eventbrite
FEBRUARY 20, 2019
A week after your event goes on sale, no one is buying tickets. Some event creators may panic — but there’s no reason you should. When your ticket sales aren’t doing well, you have two choices: Wait to see if they pick back up or analyze your event data for insights that will turn things […]. The post Event Reports: How to Track Success Before and After Your Event appeared first on Eventbrite US Blog.
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Attendease
FEBRUARY 20, 2019
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list.
Velvet Chainsaw
FEBRUARY 21, 2019
The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Conferences that Work
FEBRUARY 18, 2019
What might leadership for meetings look like? Let’s turn to Harold Jarche for inspiration: “Those doing the work are often the only ones who really understand the context. Leadership is helping build the structure and then protecting the space to do meaningful work. “ —Harold Jarche, work in 2018 Read the full article at Conferences That Work The post Leadership for meetings appeared first on Conferences That Work.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 21, 2019
This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. The planners behind Teradata Analytics University 2018 […]. The post How to Improve User Experience and Networking with the Right Event App by MeetingPlay appeared first on [link].
GEVME
FEBRUARY 22, 2019
Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on. Here’s a list of helpful books for event planning that may provide useful information on events organization and management and give event planners some real benefits for their business, for both corporate planners and their demanding clients.
Eventbrite UK
FEBRUARY 20, 2019
Has the time come to scale up your events business? According to our research, creators plan to run more events than ever in 2019. Nearly 60% of those who responded to our annual Pulse Report survey said they will increase the number of events they run this year. If you’re one of them and are […]. The post Scaling Up – How to Grow From One Event to Multiple Events appeared first on Eventbrite UK Blog.
Picatic by Eventbrite
FEBRUARY 18, 2019
It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself […]. The post 7 Easy and Affordable Ways to Relax After Your Event appeared first on Eventbrite US Blog.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
FEBRUARY 22, 2019
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing? If you haven’t already figured it out, the answer is “no”. That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution.
GEVME
FEBRUARY 19, 2019
There are corporate events, parties, weddings, banquets, or anniversaries. At any event, you have to be a good organiser and prepare the event from start to finish. Furniture is an integral part of any event, but making these decisions can be quite exhausting. Here’s a guide to event furniture based on GEVME’s tremendous amount of event management experience.
Event Planning BluePrint
FEBRUARY 20, 2019
At first I didn’t think it would be difficult to get my event planning business up and running , but it turned out to be a challenge. While I did get clients in my very first month as an event planner, I also did many things wrong…. I didn’t charge enough so I lost money. I would get some clients, and then I’d lose some clients. I’d make some money, not make enough, make some more, not make enough again.
Picatic by Eventbrite
FEBRUARY 21, 2019
It costs six to seven times more to acquire new attendees than retaining your existing ones. That means to increase your event’s return on investment (ROI), cost-effective marketing strategies and an easy registration process aren’t enough. To squeeze more profit from your event, you’ll need an exceptional onsite experience that makes attendees come back for more.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Eventbrite UK
FEBRUARY 20, 2019
Has the time come to scale up your events business? According to our research, creators plan to run more events than ever in 2019. Nearly 60% of those who responded to our annual Pulse Report survey said they will increase the number of events they run this year. If you’re one of them and are […]. The post Scaling Up – How to Grow From One Event to Multiple Events appeared first on Eventbrite UK Blog.
EventBank Insights
FEBRUARY 22, 2019
[link] Promoting your event takes a special mix of the physical and the digital world these days. You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best.
Event Age by Swapcard
FEBRUARY 21, 2019
Here’s how using the latest event technology will get great exhibitors coming to your shows, retain their loyalty and ensure they get the most out of their visit.
Picatic by Eventbrite
FEBRUARY 21, 2019
Your spend countless hours reaching potential attendees and attracting them to visit your event site. You promote on all of your social channels, spend money on paid ads, and optimize your search rankings — all to get them to learn more about your event and, eventually, purchase a ticket. Once someone has decided to buy, […]. The post Maintain Brand Control By Selling Tickets Directly On Your Website appeared first on Eventbrite US Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Smart Meetings
FEBRUARY 19, 2019
After a long, exhausting meeting, the last thing on most attendees’ minds is eating healthy, but event professionals can do their part by ensuring attendees get the nutrition they need from their meals. In the latest Smart Meetings webinar, Toni Zoblotsky, director, B2B marketing and sales valet, Hilton Worldwide, offers a wide variety of foods that are healthy, fun and instagrammable, as well as a few recommendations to get attendees active.
BizBash
FEBRUARY 21, 2019
April Luca of Gold Sky Productions in Los Angeles planned a colorful, fantasy-inspired celebration—with an extra-special surprise guest.
Event Industry News
FEBRUARY 20, 2019
By Emma Little, CEO and Founder of ExecSpace. 2019 is set to be a big year for the events industry, which according to the Events are GREAT Britain report is now estimated to be worth a staggering £39.1bn. There are some 1.3m meetings held in the UK each year so the team here at ExecSpace have spent time talking to customers and analysing booking data to understand the five key trends which we believe are set to define the venue and events industry this coming year, and beyond.
Picatic by Eventbrite
FEBRUARY 21, 2019
It’s no secret: In the music business, word-of-mouth marketing is worth its weight in gold. These strategies will get your fans talking. The post Why Word-of-Mouth Is Key in Live Music — and How to Earn It appeared first on Eventbrite US Blog.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventBank Insights
FEBRUARY 17, 2019
[link] Event Spaces are no longer about square footage, or dividers, tables, and chairs. Event Spaces are going digital , and that means you need to take advantage of this for your own benefit.Businesses like yours are moving digital, you're likely using a CRM, email software, and a bunch of social media to generate buzz. If you're looking to run a physical event, in person, and at a very real location, it's hard to image digital being much more than sharing the event photos and takeaways after
Smart Meetings
FEBRUARY 20, 2019
What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore. Now, nearly every client is able to say, “ Yes, I’ll have all three, please.
Event Industry News
FEBRUARY 18, 2019
By Scott Cullather, CEO, INVNT. In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers.
Picatic by Eventbrite
FEBRUARY 19, 2019
Money doesn’t grow on trees. And if you don’t know which event promotions are driving ticket sales, you could be wasting a lot of money — and missing out on a larger return on investment (ROI). To accurately track every dollar you spend advertising your event, use tracking pixels. These tiny, 1×1 images placed into […]. The post How to Accurately Track Your Event Promotions Using Pixels appeared first on Eventbrite US Blog.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Endless Events
FEBRUARY 20, 2019
Event lighting can make or break your event. If you get the wrong types it may not serve the purpose you were hoping for, set the wrong mood and much more. But when you see event lighting on an AV quote the terms might sound like another language. That stops today! In this episode of Whiteboard Wednesday, Brandt Krueger of Event Technology Consulting will be guiding you through the 4 most common types of event lighting and how they apply to your event design!
atEvent
FEBRUARY 22, 2019
Virtual reality (VR) and augmented reality (AR) have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using VR/AR technology to generate buzz, bring in leads, and provide product information by engaging customers and giving incredibly compelling sensory experiences. But what’s the best way to use this technology to your advantage?
Event Industry News
FEBRUARY 19, 2019
The Events Industry Council has released six new supplier standards for sustainable events for public commentary. Major changes have been made to increase their ease of use, strengthen social responsibility considerations and recognise innovation and exemplary performance. These standards will replace the APEX/ASTM Environmentally Sustainable Meeting Standards. .
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