January, 2018

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Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

Velvet Chainsaw

How does your conference treat its participants? How do you and your leadership team view them? Are your conference customers more like tourists? Seeking conference swag, amenity room drops, welcome bags and quick ideas? Or are they more like explorers? Craving authentic experiences, no matter the size, that enhance their lives and change their attitudes, behaviors and skills?

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The 5Ws Event Marketing Plan (2018 edition): Strategies, Tactics and Trends Framework

BizBash

200+ tips, strategies, templates and tactics to win at event marketing in 2018. Your practical event marketing plan to quickly grow your event and sell more tickets. Why do you need it? Because you create great events. But marketing them is a tough challenge. After pouring your heart and soul into planning an event it can […]. The post The 5Ws Event Marketing Plan (2018 edition): Strategies, Tactics and Trends Framework by Julius Solaris appeared first on [link].

2018 0
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Event Analytics Metrics You Should be Measuring

EventTechBrief

This sponsored post is the result of a collaboration between Attendease and the Event Tech Brief editorial team. It has been written according to the same editorial guidelines that govern all Event Tech Brief articles. Your event analytics metrics can provide you with insightful data at every step of the event-planning process. The data can be used to analyze the effectiveness of your event-planning process, your marketing strategy and execution, as well as the overall event value.

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200 Event Ideas To Steal Today (2018 edition)

EventMB

200 unique event ideas to surprise your attendees. The only article you need in 2018 to plan successful events that wow attendees. It’s so tough to impress attendees these days, won’t you agree? That feeling of ‘seen it, done it’ it’s always lingering around. Finding new ideas is in the top five biggest […]. The post 200 Event Ideas To Steal Today (2018 edition) by EventMB Team appeared first on [link].

2018 196
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Power of Proximity: Using Beacons at Your Event

Quickmobile

This blog was originally published on November 4, 2016. It has been edited for updates and accuracy. 2013 marked the year that event planners gained access to a new instrument in their technology stack. That was the year Apple first introduced iBeacon technology into mobile devices, making location technology easily (and pervasively) accessible. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events.

Retail 176

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Dear Association Leader Who Defends And Champions Status Quo

Velvet Chainsaw

Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s success tomorrow…although the world continues to change.

Marketing 261
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Top 100 Innovation Articles of 2017

BizBash

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.

2017 0
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Smart Badges: Ready-To-Wear Networking

EventTechBrief

By Michelle Bruno. Placing event attendees in a room with instructions to “network” is an inefficient way to produce meaningful interactions. Most people at conferences aren’t accomplished networkers. Even the pros still have to go through awkward introductions and questions only to discover that a conversation leads nowhere. Even in exhibition booths, where it’s assumed that an approaching visitor is ordinarily open to discussing a topic that is of mutual interest to bot

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Social Media for Events (2018 Edition): A Complete Guide to Marketing Your Events Using Social Media

EventMB

42 strategies, ideas, tips and tactics to use social media to promote events. The intelligence you need to make better decisions in one handy guide. Social media is awesome right? Yet it can be overwhelming and resource intensive. Knowing how to use social media at live events correctly is not an innate gift. It can […]. The post Social Media for Events (2018 Edition): A Complete Guide to Marketing Your Events Using Social Media by Julius Solaris appeared first on [link].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Start Driving Engagement Before Your Event

Quickmobile

This post was originally posted on October 26, 2016. It has been edited for updates and accuracy. The show floor is no longer the only place where attendees can and should be inspired to engage. The new attendee experience is all about creating content and moments tailored to individual interests that compel attendees to engage. And that means opening up your event to include participation during, post, and pre-event.

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Presidents Club an event industry response

Gallus Events

It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT , which was held at the Dorchester Hotel on the 18th January. So shocking were the revelations, that they merited a question in the House of Commons.

Events 127
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En Route For Next-Gen Conference Audiences

Velvet Chainsaw

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy.

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4 surprise cloud computing trends for 2018

BizBash

First of all, I hate doing yearly predictions. Also, this is the time of year that every PR firm in the country asks me to read the cloud computing predictions of their clients, which are all pretty much wrong and self-serving. So, I’ve put together four cloud predictions for 2018 that you won’t see coming but that should help shape your cloud strategy for the new year. [ Learn all about the cloud at InfoWorld.

2018 167
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The 10 Best Social Media Management Tools for Events

Eventbrite UK

Marketing events on social media is getting harder as platforms are increasingly sensitive about brands’ engagement rates. Here are some tools that can help. The post The 10 Best Social Media Management Tools for Events appeared first on Eventbrite UK Blog.

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The New Event Technology Formula (2018 Edition): Strategies, Tactics and Tools That Work

EventMB

A comprehensive guide to understand how event technology is used in events. Strategy, intelligence, free resources and ideas to make technology work for your event. Much has been written about using technology to run better events. Everything should be easier right? What you need is a resource that sets you up for success, fast! This […]. The post The New Event Technology Formula (2018 Edition): Strategies, Tactics and Tools That Work by Julius Solaris appeared first on [link].

2018 196
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What is Attendee Experience?

Quickmobile

Attendee experience is one of those industry terms that make sense to us internally—but might require a bit of explanation to anyone who isn’t in the events industry. Especially because it’s used so often. We like to talk about the New Attendee Experience , how this or that impacts attendee experience, and how to measure our event’s influence on attendee experience.

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How to Create an Event Planning Checklist That Leads to Flawless Execution

Social Tables

Coordinating an event involves layers upon layers of details from the pre-planning stage six months in advance to the day-of-event logistics. Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. To say the least, that’s counterproductive. Creating a customized event planning checklist will not only keep you on target with clear direction, it will also provide essential information to the event team, who can work in tandem

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content or speakers.

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2018 Preview: Event Tech Predictions From Industry Experts

BizBash

BizBash asked event professionals known for their expertise and innovation in technology to identify the new or emerging technology that.

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5 Ways to Create Pre-Event Excitement

Eventbrite UK

What better way to boost ticket sales than by giving attendees a glimpse of what they might be missing. Find out how to create pre-event FOMO! The post 5 Ways to Create Pre-Event Excitement appeared first on Eventbrite UK Blog.

Events 128
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Top 5 Qualities of a Successful Event Manager (Updated 2018)

EventMB

Do you have what it takes to make it in the event industry? If you answered “yes” based solely on your event organizing skills, you might be surprised to know that our international group of experts didn’t rank that quality as number one in terms of importance. So what do you need to succeed? We […]. The post Top 5 Qualities of a Successful Event Manager (Updated 2018) by Julius Solaris appeared first on [link].

2018 196
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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6 Keys to Creating a Foolproof Event Strategy

Quickmobile

There is a myriad of factors that go into planning an event. Because of all the different variables, event planner’s jobs can be completely different from one event to the next. This makes planning an event beyond stressful – you just never know what you’re going to get from day to day. However, in working with various event profs, we’ve put together this foolproof event strategy that works for every event.

Tech 150
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Six Effective Tips To Improve Audience Engagement At Live Events

Endless Events

How to improve audience engagement? Turn your event attendees into event participants. Try these six audience engagement techniques at your next event. Have you ever been to one of those events that bore you out of your mind? The speaker drones on, reading from their notecards or plain white powerpoint slides. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question.

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The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Is it you or someone else? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality where every leadership team hands you their planned component and you schedule the details?

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Get a Head Start: 2017’s Most Downloaded Course Starters

BizBash

Why create a course from scratch when you can get a head start with a course starter pack? Course starter templates are made of multiple templates from our library, designed to create an engaging and interactive course. All assets can easily be modified to match your branding. Just input your content and they’re ready to go! We took a look back at this year’s most downloaded course starters, broken down by authoring tool.

2017 127
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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4 New Year’s Resolutions for Event Organisers in 2018

Eventbrite UK

As we return to work after the festive break, it is the time to decide on those new year’s resolutions and set goals for the year ahead. Here are some ideas. The post 4 New Year’s Resolutions for Event Organisers in 2018 appeared first on Eventbrite UK Blog.

2018 122
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How to Start an Event Planning Business from Home (Updated 2018)

EventMB

Many Event Planners start out working from home. This can be a great model for setting up an event planning business as it keeps overheads down in those critical early stages of trading and can maximise productivity. If you are considering whether it could work for you and how to make a success of it, […]. The post How to Start an Event Planning Business from Home (Updated 2018) by Becki Cross appeared first on [link].

2018 195
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Apple’s App Store Policy for Event Apps

Core-apps

We’ve Been Riding Shotgun with Apple Since 2009. As mobile app developers, we understand that our products must work with another company’s technology and processes. So it’s just good business to recognize who is in the driver’s seat. We’ve been riding shotgun with Apple since 2009, as the first native app developers in the event space. It’s always been our strategy to stick with their policies and best practices, and to work on our client’s behalf to maintain compliance.