September, 2016

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7 Tips for Planning an Event Roadshow

Event Farm

Hosting larger-scale, one-time events can help generate leads and interest in your company, but hosting a series of smaller-scale roadshow-style events is a better way to target high-quality potential or existing customers. Roadshow events give sales reps the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near your prospect’s city increases the likelihood that he or she will actually attend.

2016 181
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Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while.

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Gallus Events are a Living Wage employer

Gallus Events

Last month we decided to register as a Living Wage employer. It was one of those when I get round to it things that I manged to finally get round to doing. I’ve never really been one for collecting badges (I do like this badge though) but I thought, maybe if I register and promote the Living Wage, one or two other companies or organisations will join.

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Five reasons NOT to use a Conferences That Work meeting design

Conferences that Work

I’ve been promoting the Conferences That Work meeting format for so long, that some people assume I think it’s the right choice for every meeting. Well, it’s not. Here are (drum roll!) two meeting types and three situations when you should NOT use a Conferences That Work design: — Most corporate events. Many corporate events have a tight focus.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Why You Should Spend Your Budget on the Experience, Not Marketing

EventMB

Need to do more with less in your event budget? It’s the experience you need to concentrate on, not the marketing. While your general event budget does not dictate your event’s success, how you allocate it does. The general rule of thumb is one-third of your event is food and beverage cost. Some professionals believe […]. The post Why You Should Spend Your Budget on the Experience, Not Marketing by Editorial Team appeared first on [link].

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Event Farm Hits the Road: Tour D'States 2016

Event Farm

Good morning from Chicago! Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. Each roadshow event will take place from 3-6 pm local time, and will include: A short keynote on the future of event marketing and event technology, presented by either

2016 165
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9 Simple Steps to Master Social Media for Events

Eventbrite UK

25% of traffic to ticketing pages comes from social media. Learn how to drive even more traffic with the right social media event marketing strategy. The post 9 Simple Steps to Master Social Media for Events appeared first on Eventbrite UK Blog.

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Event Planning Do’s and Don’ts: 10 Tips to to Avoid Name Badge Nightmares

Social Tables

Mona is a project management professional with a load of love for event planning. She is contributing a column for us, sharing tips and tricks she has amassed during her years of planning business events in Europe and the US. We can’t wait to see what she has in store for us! Mona is a certified Project Management Professional (PMP), holds a masters degree in Communications from the University of Vienna, and earned a certificate in project management from Georgetown University.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo

Marketing 251
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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21 Great Examples of Venue Websites

EventMB

Websites are a fantastic opportunity for an event venue to show off its true potential. As well as great design they have to be informative, seamless and user friendly. Here are 21 top global event venue websites. As an event planner venue websites can often be a let down. In fact a bad website is often listed as one of the top […]. The post 21 Great Examples of Venue Websites by Editorial Team appeared first on [link].

Venues 107
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EVENT VENUES OF THE FUTURE

Meeting Application

All over the world, event venues compete with each other in order to win new clients. That is why it is a very dynamic branch of business. What works for a given place today, may be insufficient tomorrow. Planners’ demands and needs are evolving together with the event technology. There are more and more tech solutions available. As a result, meeting centres have to analyse and adapt to keep up with the latest trends.

Venues 95
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6 Tips for Getting the Wi-Fi You Need

PCMA Convene

When Apple announced the release of the iPhone 7 a few weeks ago, most people probably saw a sleek new smartphone that takes better photos and could survive a drop into the bathtub. Meeting professionals, on the other hand, may have groaned about yet another bandwidth-hungry device soon to be in the hands of attendees — making for even trickier wireless service at event venues, especially hotels, where pricing and service speeds can be all over the map. “Technology changes a heck of a lot

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8 Great Examples of Social Media Event Marketing

Eventbrite UK

Want to know how to use social media to its full potential when promoting your event? Here are 8 fabulous examples of events working social media to the max. The post 8 Great Examples of Social Media Event Marketing appeared first on Eventbrite UK Blog.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Fashion Event Design: What We Learned from New York Fashion Week 2016

Social Tables

When it comes Fashion Event Design creativity is everything. Want the proof? Just look at New York Fashion Week (#NYFW) which just wrapped up their fall shows this week. We wanted to dive into this gargantuan fashion event from an event planner’s perspective. Watch the video below to see what we learned from this year’s city-wide fashion takeover, and keep reading for more ideas and event design inspiration. . . . .

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Watch an Online Invitations Primer: How Swiss Institute Manages Event Registration

zkipster

No matter what kind of events you organize, invitations play a critical role. Here’s what Alexandra Zigrang, the Development and Administration Manager at Manhattan-based leading art institution, Swiss Institute, thinks after switching to online RSVP. Good event planning takes an eye to detail, and traditional invitation lists put that to the test.

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5 Trade Show Secrets for Networking Success

EventMB

This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts. Blending digital networking with face to face meetings can deliver extended conversations and strengthened relationships. Here are some tips on how to get it right. Live events have a challenge. Drawing the same volume of […].

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Canvas is set to disrupt the London events industry with its new venue finding website

Event Industry News

Canvas, a young London-based startup, has relaunched their website after a complete overhaul of the design and user interface. The new format, which has been developed in the last 12 months, allows users to navigate faster and more easily on desktop and mobile devices while giving venues new tools to showcase their spaces in full. […]. The post Canvas is set to disrupt the London events industry with its new venue finding website appeared first on Event Industry News.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Party Centre

Canadian Special Events

With 31 years of industry experience, no one knows it better than The Party Centre to ensure your event is a success. The Party Centre has an extensive in-house inventory of quality tents, tables, chairs, special events & party rental equipment that are competitively priced ensuring good value for your money suitable for any outdoor and indoor event.

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Last Chance: Just 10 Places Left for Tuesday’s Free Marketing Breakfast

Eventbrite UK

Free morning of food, learning and networking on 'How to Increase the Effectiveness of Your Event Marketing' - for organisers serious about growth. The post Last Chance: Just 10 Places Left for Tuesday’s Free Marketing Breakfast appeared first on Eventbrite UK Blog.

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Event Planning Do’s and Don’ts: 10 Tips to to Avoid Name Badge Nightmares

Social Tables

Mona is a project management professional with a load of love for event planning. She is contributing a column for us, sharing tips and tricks she has amassed during her years of planning business events in Europe and the US. We can’t wait to see what she has in store for us! Mona is a certified Project Management Professional (PMP), holds a masters degree in Communications from the University of Vienna, and earned a certificate in project management from Georgetown University.

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Event Planners on Tech: Melvin Byres, Hong Kong Rugby Union

zkipster

People in Hong Kong are crazy about Rugby, especially in spring when the Hong Kong stadium in China’s commerce capital turns into a battleground for glory. Event manager Melvin Byres is one of the champions behind the big tournament. During the Sevens, Melvin considers himself a firefighter. In his words, “On event day it’s largely about being able to react quickly to problems which arise.

Tech 79
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How to Scare Away Clients with Event Technology

EventMB

Being on the cutting edge of technology gives you a leg up on the competition, unless it’s scaring your event clients. Technology should be a tool, not a tyrant. According to market research company Frost & Sullivan, event technology can increase event attendance by 20%, decrease costs by 20-30%, and increase productivity by 27%. Those […].

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Interactive Food Stations to Warm Up a Corporate Holiday Party

BizBash

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5 Ways to Integrate Social Media into Your Communication Plan

MeetingsNet

By Kelsey Dixon, davies + dixon. Whether you’re dealing with a small glitch or a major crisis, social media should be an integral part of your strategic communication plan. read more.

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Support #beciaki and help Anna outfight cancer.

Meeting Application

Meeting Application is InternetBeta’s trusted conference partner. That’s why we have decided to join forces with #beciaki so as to help Anna – the organizer’s beloved sister-in-law. She suffers from an inoperable lung cancer. Anna needs our financial support for an alternative and expensive monthly treatment. We all need to collect $50,000 in order to cover all expenses.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Top 5 Event Planners: Houston

Social Tables

Elias Events. This event planning firm prides itself in “eclectic creativity” and creates stunning events with an emphasis on design. It has been listed as a Top Ten Independent Planner by the Houston Business Journal since 2007. Soiréebliss! Events. An award winning boutique event planning firm that provides a modern, creative approach to event production.

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How to Increase Your Online Invitation’s Open Rate

zkipster

If you’re choosing to send your invitations online, one concern is whether or not your invite will be read at all. There’s a risk of it getting lost in the shuffle. But, you can adapt to email marketing tricks to ensure your invitation is read and responded to. First, it’s crucial to write an effective subject line. You’ll want to make it clear that your email is an invitation.

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Embracing the Dark Side of Event Planning

EventMB

Death and destruction don’t have to be bad things. Some crowds actively seek these thrills out, at least historically speaking. Take a look at the trend of “dark” event planning. It’s not a scary as you think. Or is it? Zombie runs. Haunted houses. Abandoned prisons. Mental asylums. These aren’t Halloween happenings or the latest […]. The post Embracing the Dark Side of Event Planning by Editorial Team appeared first on [link].