September, 2017

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Conferences Can Serve As Friendly Frontiers For The Insatiably Curious To Play

Velvet Chainsaw

Your conference could be a place for your customers to experience unrestricted curiosity and play. But most of the time it’s not. Curiosity becomes codified into bureaucratic traditional expert-centric instructional models—lectures and panel discussions. And that passive sedentary process actually controls and squelches most curious thinking. And forget play!

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Achieving Event Attendee Satisfaction through Gamification

Picatic by Eventbrite

The best event hosts add a unique and memorable touch to their events. Here are a few tips on gamification from guest blogger Dan McCarthy. Events these days should go beyond a presentation and a few workshops. Remember, an event is about captivating an audience to build your brand. One way to achieve this end […]. The post Achieving Event Attendee Satisfaction through Gamification appeared first on Picatic Event Planning Blog.

Events 240
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Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

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Why experiential learning is superior to every other kind

Conferences that Work

Why is experiential learning superior to every other kind? In a word: feedback. Jerry Weinberg explains simply and concisely. “Why is reading or writing something different from doing something? First consider reading. Reading is (usually) a solitary activity, with no feedback. Without feedback, there’s no check on what you believe you’re learning.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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4 Insider Tips on How to Make Your Event Successful

Eventinterface

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 207

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Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International Association of Gems, it’s also time to retire Diamond, Ruby, Emerald and Sapphire levels, too.

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How to make the most of a unique venue

Gallus Events

Making the most of a unique venue. There are few things that annoy me more than boring venues. We have all been to – and no doubt hosted – events in boring venues. You know the ones; dark, dreary and devoid of atmosphere. But things are changing. It’s no surprise that an increasing number of event planners are looking to take their events to “unique venues” Aren’t all venues unique?

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How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Event Farm

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." As a millennial myself, I don't agree that we're unreachable, but I do agree with a basic tenant of the article: that millennials have conditioned ourselves to ignore traditional forms of advertising—even online ads—

Marketing 219
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A Fresh Look at Millennials in 2017 – a New Eventbrite Report

Eventbrite UK

In this new survey of Millennials, we challenge the idea of the millennial as a phone addict who prefers the digital to the real world. Were we right? The post A Fresh Look at Millennials in 2017 – a New Eventbrite Report appeared first on Eventbrite UK Blog.

2017 144
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Top Tips for Planning a Successful Event

Eventinterface

A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it’s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas. It’s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute.

Events 178
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The Art of Solving Problems at your Event

EventMB

Becoming a better event problem solver can make you indispensable. Luckily, problem-solving is not something you have to be born with. You can master it. Here’s how. In 2015, Steve Harvey, the then host of the Miss Universe Pageant did what every emcee lives in fear of doing. He announced the wrong winner. He later […]. The post The Art of Solving Problems at your Event by EventMB Team appeared first on [link].

2015 180
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When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Velvet Chainsaw

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet peeve complaints about each generation.

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The benefits of powerful event branding

Gallus Events

So what have we learned from a decade or so creating events and supporting organisations who want to change their events? One thing we have seen is that events that have a powerful and distinctive personally via a distinctive brand consistently do well. The benefits of a powerful event brand are exceptionally high! So we thought we’d quickly outline our thoughts on event branding.

Events 157
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life expe

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How an Event Planner Used Her Skills to Help Disaster Victims

BizBash

When Hurricane Irma barreled toward the Caribbean earlier this month, the roughly 9,500 residents of Vieques, a small island off.

Events 156
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How to Broaden the International Appeal of Your Event Planning Business

Eventinterface

After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.

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25 Fun, Fresh Ideas to Step Up Your Trade Show Game

EventMB

Trade shows needn’t be all business. The trade show portion of your event is likely a large portion of your revenue. It’s time to level up your trade show game for more return and greater engagement. If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what […]. The post 25 Fun, Fresh Ideas to Step Up Your Trade Show Game by EventMB Team appeared first on [link].

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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100 Unique Fundraising Ideas That Actually Work

Eventbrite UK

Trying to raise money for a good cause but stuck on what will actually attract a crowd and donations? Never fear, we've got 100 fundraising ideas for you! The post 100 Unique Fundraising Ideas That Actually Work appeared first on Eventbrite UK Blog.

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5 New Hotel Brands and Why They’re Hospitality Game Changers

Social Tables

The hospitality industry continues to evolve, meaning hotel brands must find new ways to meet the needs of their guests. This includes finding ways to compete with local or small-chain boutique hotels, and also providing a compelling alternative to Airbnbs. However, it also includes delivering a unique and memorable experience. Big hotel brands nowadays must find innovative ways to compete with local or boutique hotels.

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How to Start Your Event Business While Working a Day Job

Event Planning BluePrint

** Swearing Heads Up! If you have little ones around, put your headset on! Hey Event Planners, Melanie here from [link]. Welcome to Facebook Live. Today, we’re alking about how to get your event planning business started if you’re working a day job. If this is you, if you’re working a day job, working the Monday – Friday 9-5 grind, but you want to start your event business or maybe you’ve started but it’s just not going the way you want it to go, this is for y

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5 V.I.P. Perks Your Meeting Attendees Will Appreciate

BizBash

Digital communication dominates the day-to-day life of business people across nearly every industry, yet attendance at meetings, conferences, and trade shows remains.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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4 Insider Tips on How to Make Your Event Successful

Eventinterface

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154
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35 Event Buzzwords that Nobody Likes

EventMB

There’s something killing intelligent conversation these days. And the irony behind it is that people think using these words makes them sound more intelligent. It’s time we put an end to these overdone buzzwords. Join us in our quest to identify the 35 most annoying buzzwords in the event industry. One of the first things […]. The post 35 Event Buzzwords that Nobody Likes by Christina Green appeared first on [link].

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How To Organise A Christmas Party

Eventbrite UK

Want to get the New Year off to a prosperous start for your charity or organisation? Organising a Christmas party can raise funds for your cause. The post How To Organise A Christmas Party appeared first on Eventbrite UK Blog.

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5 Innovative Team Building Events to Host for Clients

Social Tables

Have you been tasked with planning team building events this year? What are the criteria needed to make the activities truly impactful, not only in the moment but in the weeks and months that follow? Here are five team building events that you can plan for your clients. Team building activities have to be impactful in the moment and after the event is over.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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9 Innovative Ideas to Attract Visitors at Your Next Trade Show

Meeting Application

Trade shows are an essential part of your marketing effort and a unique opportunity to get some face time with your consumers, old and new. You ought to start your event planning months in advance and be meticulous and creative because no detail is too small and there is no room for glitches. However, after you have put in the hours, there is nothing more disappointing than poor attendance and low engagement with your audience.

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What You Need to Know About Attracting Influencers to Events

BizBash

Influencer marketing is a concept that has been around a long time—think back to athletes on cereal boxes or celebrities.

Marketing 145
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4 Insider Tips on How to Make Your Event Successful

Eventinterface

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154