Velvet Chainsaw
JANUARY 30, 2017
Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.
Conferences that Work
JANUARY 2, 2017
As 2017 begins, take a moment to think about meetings in a wider context. OK, a very wide context. “Who am I?” We’ve all wondered about some form of this question. While the answer is left for an exercise for the reader (and this writer), Dan Siegel , clinical professor of psychiatry at the UCLA School of Medicine and a pioneer in the field of interpersonal neurobiology , argues that our identity is not contained so much within us, but between us.
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Event Farm
JANUARY 3, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports. With Salesforce, it's easiest to report on the “Primary Campaign Source” for an opportunity, but there are many reasons why that might not tell the full s
Eventinterface
JANUARY 22, 2017
Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Andy will be discussing the importance of public relations in preparing for an event. Listen to Eric Dye & Andy Perez discuss the following: - Why is public relations an important piece of the planning puzzle as you prepare for an event?
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
JANUARY 3, 2017
In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media. Here’s what event professionals around the world see as the top trends in social media and event marketing. […]. The post Eventprofs Share: 8 Trends in #SocialMedia and #EventMarketing by Editorial Team appeared first on [link].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JANUARY 31, 2017
Many associations are slow to change. Often association leadership views change as something that disrupts the peace. They want to maintain the status quo. When beliefs that we lean on and build programming around change, we flinch. We deny. We fight and scream to maintain the past. Yet, sometimes, these changes proceed forward like waves on the beach.
Conferences that Work
JANUARY 30, 2017
Hans Bleiker tells a story about a group of scientists who spent several years carefully researching how to maintain the health of a deer herd, and determined that some minor changes in state hunting regulations would be very effective. At a public hearing, their entire case was undermined in 15 minutes by the testimony of a guy who loudly protested that his great-grandfather had helped his father shoot his first deer, his father had gone with him to shoot his first deer, and he’d be damne
Event Farm
JANUARY 17, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for. generating customer advocacy.
Eventinterface
JANUARY 21, 2017
A while back we addressed the top terminologies every meeting planners needs to know. Not much time has passed and a handful of new words have snuck into our professional vernacular. Today we are adding 10 new terminologies every planner needs to add to their arsenal. 1. Engagement. Surely perhaps one of the most used new words amongst meeting planners.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JANUARY 2, 2017
Have you used projection mapping at your events? Have you felt the limitation of what you can project against, wishing you could project on a more fluid background? No longer. Take a look at what you can expect in the near future. A bride surrounded by a spotlight of stars. A fairy glides across the […]. The post An Eventprofs Guide to Projection Mapping by Christina Green appeared first on [link].
Eventbrite UK
JANUARY 5, 2017
New Year's resolutions aren't just for your personal life - commit to these 7 changes in 2017 and your events will be more successful than ever. The post 7 New Year’s Resolutions that Will Improve Your Events appeared first on Eventbrite UK Blog.
Velvet Chainsaw
JANUARY 26, 2017
Most healthcare professionals are career motivated by saving/improving lives. They make a commitment to lifelong learning to be the best that they can be. Keeping up with the latest in evidence-based diagnosis and treatments is, in itself, a herculean task. In the new world of value-based care and compensation, private practices will have the most difficulty adjusting their business practices to comply and compete.
Planning Pod
JANUARY 25, 2017
If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ultimately looking to connect with their target audience – whether to directly boost sales or leads, improve brand recognition/recall, enhance their image by being associated with a
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Farm
JANUARY 5, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Courtenay Allen. Measuring an event’s success is not as simple as measuring the performance of your latest Facebook ad. The word “metrics” has been tossed around everywhere, but it’s not just a buzzword—it’s a necessity. Whether you’re hosting a small-scale dinner to help close sales opportunities or hosting a larger conference, keep reading to learn about four metrics that will help you determine the success o
Eventinterface
JANUARY 31, 2017
The coworking bug has spread to the events arena with many spaces opening their doors as potential event venues. It is an increasingly popular option for the flexible worker generation. These open plan spaces let freelancers and businesses rent a desk or dedicated office on a casual basis. In return, the coworkers get a professional work environment, without the cost of a fixed rental agreement.
EventMB
JANUARY 4, 2017
When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal […]. The post 15 MORE Creative Sponsorship Ideas by Editorial Team appeared first on [link].
Eventbrite UK
JANUARY 3, 2017
After analysing over 50 expert predictions, here are 5 'mega trends' that will have a significant impact on the event industry in 2017. The post 5 Things to Expect from the Event Industry in 2017 appeared first on Eventbrite UK Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Planning Pod
JANUARY 23, 2017
Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online , and online registration has only grown since then.
Event Farm
JANUARY 30, 2017
Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not. sourcing venues , finding sponsors , sending invitations , accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t.
Eventinterface
JANUARY 25, 2017
Meeting planners are in general an organized bunch. A few years back we used thick binders holding all of our planning notes. Now, with the advent of incredibly smart mobile devices and powerful applications, our binders can be replaced with tools that enhance our planning experience, streamline processes and make collaboration easier. Tools to keep us organized more easily and effectively, oh… and no more paper cuts from flipping through our event binders.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventMB
JANUARY 2, 2017
It’s the close of one year and the beginning of another, and we can’t help but wonder what 2017 has to bring event technology. Here are seven trends in technology that event professionals see changing how they do business. In 2016, we polled over 1,000 event professionals to bring you the most comprehensive findings and […]. The post Eventprofs Share: 7 Trends in #eventtech by Editorial Team appeared first on [link].
Eventbrite UK
JANUARY 4, 2017
Are you aware of these top 12 tools on Eventbrite for music and festival promoters? How many are you using for your events? The post 12 Top Tools for Music Promoters on Eventbrite appeared first on Eventbrite UK Blog.
zkipster
JANUARY 6, 2017
The confetti has settled, and the paper noisemakers are quiet once again. All sure signs that the new year is in full swing. Here are 3 things that take under a minute and get your 2017 going on the right foot. Clean up your inbox in a few seconds. Confetti and noisemakers aside, the surest sign of 2017 getting in full swing is an ever-multiplying stack of unread newsletters and special promotions cluttering your inbox.
Event Industry News
JANUARY 3, 2017
At midnight on New Year’s Eve the award winning global brand experience agency, Jack Morton Worldwide, created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a unique global showcase […]. The post Jack Morton Worldwide create the spectacular London New Year’s Eve Firework Display appeared first on Event Industry News.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
Event Farm
JANUARY 25, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? As strange as it is, that's what is often happening with events. While event marketing campaigns continue to dominate marketing budgets, event success and ROI are still measured poorly, if at all.
BizBash
JANUARY 25, 2017
The Oscar nominations were announced Tuesday. But how many folks actually saw the awards contenders on the big screen? As popular.
EventMB
JANUARY 7, 2017
Here are 15 email hacks that will stop you wasting precious time on your inbox, boost your productivity and actually do some of the work for you. New research has shown 50% of an office worker’s’ time can be consumed by emails and yet only 14% are actually useful or relevant. Calculating the total amount […]. The post 15 Productivity Boosting Email Hacks by Editorial Team appeared first on [link].
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