Reviewing the current processes and procedures

who is your competition?
what is your organisation’s Unique Selling Point?
reviewing your data
identifying your target market

Fundamentals of event marketing, sales and sponsorship

power of social proofing and how to add that to your events
making your event memorable and your messages ‘sticky’
leveraging your organisation’s USP

Event sponsorship the need to get creative

Those selling event sponsorship have to break off the chains and start to look at how a more creative approach to selling sponsorship packages. Sponsors should play a vital role in your content marketing strategy.

“We have to focus on delivering true value for our sponsors”