Thu.Jan 18, 2018

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Creating A Customer-Centric Conference Strategy

Velvet Chainsaw

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. They focus on securing better content and speakers. Or improving registration and marketing practices. Or creating unique receptions and parties. Or decreasing expenses and increasing revenue. One improvement tactic–curating conference programming that meets your customers’ needs–is foundational yet proving to be insufficient for innovation and new growth.

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6 Keys to Creating a Foolproof Event Strategy

Quickmobile

There is a myriad of factors that go into planning an event. Because of all the different variables, event planner’s jobs can be completely different from one event to the next. This makes planning an event beyond stressful – you just never know what you’re going to get from day to day. However, in working with various event profs, we’ve put together this foolproof event strategy that works for every event.

Tech 150
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Event Experience Design: The New Way to Craft Winning Attendee Experiences in 2018

EventMB

This is a sponsored post written by Michelle Wong, Content & Channel Manager, EventMobi. More information about Event Manager Blog’s sponsored posts. The challenge to captivate attendees and provide the best attendee experience possible has never been greater. Decreasing attention spans and intensified competition combine with heightened attendee demands for an unforgettable experience; as event […].

2018 121
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Top Tips and Best Practices for Managing Event Technology

Eventinterface

On this episode of Event TALK, I am speaking with Laura Craven, Event Producer and Director of Communications and Marketing at Imperial Dade about how to select, and manage event technology to meet your organizational and event goals. Listen to host Al Wynant and guest Laura Craven discuss the following: How to insure event technology meets your needs?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Lifecycle Marketing for Arts Audiences – An Eventbrite/REMIX report

Eventbrite UK

We teamed up with REMIX Global Summits to find out how arts organisations can create personalised audience journeys. Download the final report here. The post Lifecycle Marketing for Arts Audiences – An Eventbrite/REMIX report appeared first on Eventbrite UK Blog.

Marketing 111

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Event Sponsorship Predictions for 2018

Eventbrite UK

Rasmus Bech Hansen gives us his predictions for event sponsorship this year. From general event trends to specific sponsor trends, what's hot for 2018? The post Event Sponsorship Predictions for 2018 appeared first on Eventbrite UK Blog.

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7 Ways to Reimagine Event Signage

SmartMeetings

When planning an event, you want every detail to stand out. You found your keynote speaker , the PowerPoint slides are finished and the location is booked. But one of the most important things has yet to be figured out: signage that both gets its job done and appeals to your guests. We’ve compiled a list of seven types of signage to will make your event stylish and unique. 1.

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6 Events that Took the Brand Experience to a Different Level

Eventtia

“Seeing is believing, experiencing is remembering.” This is how Bob Priest-Heck, president at Freeman, entitled his article about designing the invisible. As he indicates, a flawless design of a brand experience is much more powerful than a company identity. Especially relevant is a Freeman report, which indicates that “As organizations search for a better way […].

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#11 | Rigorous Execution: Event Marketing Strategy Success

MPG Event Marketing

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. But being inspired by theory and putting that theory into practice are two very different things.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Leftovers from MGM Buffets will be Transformed into Ingredients for 800,000 Meals

SmartMeetings

Carlos Guia, executive chef of banquets and conventions for ARIA Resort & Casino puts finishing touches on a buffet lunch served at Three Square Food Bank. MGM Resorts International’s hotels are already a go-to destination for planners and attendees of events. However, the benefits of staying at one of the 12 properties in Las Vegas have expanded from convenience and relaxation to including a clear conscience.

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Meet the 2017 Regional Event Award Winners

Canadian Special Events

Canadian Special Events Magazine is proud to announce the following companies have been named 2017 award recipients in the 1st Annual Canadian Regional Event Awards Competition. The Canadian Event Industry Awards National Competition opens January 8th. National finalists will be announced online on February 28th and winners of the Nationals will be announced live on March 21 in Toronto at the CEIA Awards Gala. .

2017 75
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Negotiating the Perfect Multiyear Contract

SmartMeetings

Long-term contracts —three, five or even ten years—can save you money, especially if you book during a hotel or resort’s slower times. “A three-year contract can mean a 10 percent savings,” says John Berglund, CEO of Mira Smart Conferencing , a management software firm in Clayton, Missouri. At first blush, the idea of signing on the dotted line for multiple years seems daunting.

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FLEXIBILITY – THE FUTURE OF EVENT SPACE

Canadian Special Events

By Hala Bissada, CFRE. As an event producer, I’m always excited when a new venue opens. Moving an event to a cool new venue is an easy way to refresh it, more so if space is flexible so you can think outside the box. According to the International Association of Conference Centre’s (IACC) recent report “ Meeting Room of the Future ” which surveyed venue operators and suppliers the most important element in venue selection will be flexible meeting space.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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#11 | Rigorous Execution: Event Marketing Strategy Success

MPG Event Marketing

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. But being inspired by theory and putting that theory into practice are two very different things.

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Trends in Event Management in 2018

EventBank Insights

Gone are the days of manual planning and scrutinizing over every tiny detail. Event management technologies have evolved significantly in recent years, and they’re no longer the well-coveted secret of large and international enterprises. Access to these technologies has never been easier, for SMEs and multinationals alike. Undergoing constant development, companies like EventBank are introducing new and improved features aimed at accuracy and efficiency in event organization processes.

2018 60
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Why Knowledge Clusters Belong on Your Site-Visit Checklist

PCMA Convene

As economies increasingly are powered by innovation and ideas, business events have a “tremendous role” to play in the transfer of knowledge, says James Latham, producer at The Iceberg. Destinations and conferences which align themselves along “knowledge clusters” — think biotech, fintech, or healthcare innovation — reap benefits on all sides, said Latham, who presented “The Rise of Intellectual Capitalism: The Role of Meetings,” at Convening Leaders 2018 in Nashville. .

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Wyndham Worldwide Corporation to Acquire La Quinta Holdings

SmartMeetings

La Quinta Inn & Suites Dallas – Richardson, Texas . Wyndham Worldwide Corporation (WWC) has announced that it will acquire La Quinta Holdings’ hotel franchise and management businesses for $1.95 billion in cash. The deal is expected to close within the second quarter of 2018. “We are excited to announce the addition of the La Quinta franchise and management businesses to Wyndham Hotel Group’s portfolio,” says Keith Cline, resident and chief executive officer of La Quinta.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Customer Service – how to make it a two-way street

Clearwater Events

As we work with a greater portfolio of venues and hotels, the more we are surprised by what is considered as good customer service. For me, customer service and delivery are at the heart of everything I do. I have never said no, I am always happy to help and believe that delivering good, old fashioned customer service is essential in helping to grow and maintain a strong client base.

Fashion 52
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Easyfairs publishes Activity Report with record results and announces rebrand

Event Industry News

Multinational event organiser and venue manager Easyfairs has published its 2016-17 Activity Report and, in the process, announced a rebranding. Henceforth, all of the group’s activities will come under the umbrella brand Easyfairs. Previously the group was known as Artexis Easyfairs, with the venue side of the business (in Belgium and Sweden) branded Artexis and events in all countries branded Easyfairs.

2016 51
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Customer Service – how to make it a two-way street

Clearwater Events

As we work with a greater portfolio of venues and hotels, the more we are surprised by what is considered as good customer service. For me, customer service and delivery are at the heart of everything I do. I have never said no, I am always happy to help and believe that delivering good, old fashioned customer service is essential in helping to grow and maintain a strong client base.

Fashion 51
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Eurosport and StubHub join forces to give fans access to the world’s greatest sporting events

Event Industry News

StubHub, an eBay company and the world’s largest ticket marketplace, has teamed up with Eurosport – the number one destination for sports fans in Europe – to become the company’s online ticketing partner. The partnership means fans visiting Eurosport’s flagship online destination - eurosport.com - will be able to directly purchase tickets via StubHub to some of the world’s biggest sport and entertainment events.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Your Story Blog Series: Christina Taylor

Event Leadership Institute

Armed with over 20 years of experience in the industry, Christina Taylor is the President and Owner of TaylorMade Experience (TME), a full-service consultancy that specializes in event management, business management, fundraising, and more. Christina started her career in the hospitality sector at Marriott International where she served as the Event Manager, Sales Manager for over three years.

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Roxy Earle’s White Hot Bday Bash

Canadian Special Events

By Stacy Wyatt. How do you throw a party for a woman who has everything? If you are Craig Gruzd Creative Director at DT Floral & Decor , you just ask her the question and then sit back and let her guide your inspiration. And that’s exactly what he did to find the creative direction to design one of the prettiest events of the season; a 34th birthday party for Roxy Earle, one of the stars from the hit show The Real Housewives of Toronto. “ She loves flowers, summer and she is obsessed with wh

Hotels 40
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The one-way street of venue and hotel commission

Clearwater Events

Venue and hotel commission is a frustrating topic and one that many agencies struggle with. Commission often forms an important revenue stream for an agency especially with venue find only projects. Commission helps fund projects and in turn can keep costs down for the client. With commission being so important to many agencies, it amazes me how difficult it is to claim commissions due.

Hotels 40
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Adrienne Fish

Canadian Special Events

By Stacy Wyatt. Known for her beautiful and endearing afro and her love of pulled pork sandwiches, Adrienne Fish is one of Canada’s most colourful and hilarious female comedians and is making a meteoric rise to celebrity. Based out of Toronto, Adrienne has just finished recording her second nationally aired TV show and has added some pretty impressive titles to her list of achievements.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Pinspiration for Your Event: New Year, Well Spaces

SmartMeetings

The post Pinspiration for Your Event: New Year, Well Spaces appeared first on Smart Meetings.

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ROXY EARLE’S WHITE BDAY BASH

Canadian Special Events

By Stacy Wyatt. How do you throw a party for a woman who has everything? If you are Craig Gruzd Creative Director at DT Floral & Decor , you just ask her the question and then sit back and let her guide your inspiration. And that’s exactly what he did to find the creative direction to design one of the prettiest events of the season; a 34th birthday party for Roxy Earle, one of the stars from the hit show The Real Housewives of Toronto. “ She loves flowers, summer and she is obsessed with wh

Hotels 40
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Hubilo 4.0 : Revamping the Event Networking Experience

Hubilo Blog

Transformation is the way of nature and innovation is the route to success. For any venture to survive the completion, change and innovation are inevitable. This new year, it is time for us to upgrade ourselves with a very welcome change. Hubilo is all set to create unforgettable event experiences with its new and improved platform meant to revamp networking at events.