The days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now.
Whether you’re promoting a Tacky Tank Top & Yacht Club Crawl or Vegan Vibez Summer Fest, your event marketing needs to sizzle. And Eventbrite Boost is here to help.
When you subscribe to Boost, you’ll get exclusive insights about events and attendees that make your marketing budget go further. In fact, the average return on ad spend for Boost is an impressive 5:1. Using the only all-in-one marketing platform designed specifically for event creators, Boost subscribers sell 63% more tickets after using our tools to promote their events. Now that’s hot!
Best of all, Boost helps you spend less time on your marketing. And with your summer events blazing, every second counts. Use these summer marketing tips to help your events stand out and sell out all season long.
1. Make a (professional) splash with an eye-catching email
Remind your fans that your event is right around the corner with Boost’s email marketing tools. Creators who launched Paid Email Marketing campaigns sold an average of 4x more tickets per event*. Stop tinkering with wording and save time with pre-filled templates. Just update your event details, customize the visuals, and press send.
2. Share on LinkedIn and make organic social a day at the beach
Build your brand cred by sharing organic posts on LinkedIn. A key part of your marketing strategy, sharing organic posts on LinkedIn is a key way to build trust among your attendees — and stay top of mind. Plus, Eventbrite lets you get ahead of the game and schedule your organic posts in advance — something you can’t do natively on LinkedIn.
3. “Seas the day” with Multi Event Ads and advertise your whole calendar with one campaign
If summer is your event season (hello, baseball), you might find yourself dreading the dozens of ad campaigns you’ll need to create. With Boost’s Multi Event Ads, you can generate a rotating Facebook or Instagram ad campaign that automatically showcases all upcoming events in your calendar. Memorial Day through Labor Day (and beyond!), we’ve got you covered.
4. Put your art first and your marketing on autopilot like The Salty Owl Studio
Mackenzie Hatfield, owner of Kalamazoo arts space The Salty Owl Studio, calls Eventbrite Boost “magic” for how it streamlines her marketing process and helps her build a creative community. Powered by the top global ticketing platform, Boost lets Hatfield manage her events and her event marketing in one central location. Learn more about how Hatfield has grown her brand with Boost.
5. Put your contact list on cruise control with Boost’s automatic updates
No more worrying about keeping your contact lists up to date after an event. With Boost’s email tools, people who purchase tickets to your events are automatically added to your subscriber list for easy re-engagement.
6. Share your (Instagram) Story and build your community
Brand loyalty is the result of communicating authentically with your followers — and committing to your community. With Boost’s Instagram Story Ads, you can attract a wider audience, even when you’re between events.
7. Get your groove on by including video in your social ads
It’s no secret: ads with video outperform those with still images. If you produce a festival or a summer concert series, including event footage is a great way to entice your attendees. And here’s something to jam on: Music promoters sell 28% more tickets after using Boost to advertise their events.
8. Set sail for impressive email open rates like ORLOVE
When Matt Orlove, owner of event production company ORLOVE, used Eventbrite Boost’s email tool to announce a Memorial Day boat party last year, he was blown away by the results. “I sent out a mailer, and it sold out in an hour. People started replying to the email blast, saying, ‘good to see you that you’re back.’ And the open rate was 30%.” Read the rest of his story and find out why he considers Boost “the best marketing tool we have.”
9. Reach the right people with exclusive Eventbrite targeting insights
Figuring out how to target different audiences with your social ads can be tricky, especially when you get into the world of interest targeting. After all, just because you like heirloom tomatoes doesn’t mean you like ketchup.
Thankfully, you can take the guesswork out of targeting with Boost’s Smart Audiences tool. Powered by Eventbrite’s unique insights about events and event attendees, one click lets you show your ads to a set of attendees sure to love events like yours.
10. Make your next beach read a line graph or pie chart with Boost’s clear reporting
Event RSVPs, new followers, ticket sales, return on ad spend: Boost’s clear reporting gives you at-a-glance intel about your marketing campaigns. A quick peek lets you know you’re on track — or helps you see what needs a tweak. Spend less time analyzing data and more time reading that new thriller on your Kindle.
11. Grow your network like the pros at World’s Best Connectors
At professional development workshops and networking conferences, World’s Best Connectors virtually connects business c-suite executives. And for WBC’s CEO Denise Meredith, marketing those events means relying on Eventbrite Boost. “Using Boost is the best way to get your message out to a lot of people — people who already know you and people who don’t know you yet.” Read the rest of Meredith’s story.
12. Create paid social ads with readymade templates and built-in design tools
You’ve got events to organize — who’s got time to reinvent the wheel? With Boost’s paid social ad templates and Canva integration, promoting your events is as simple as plug and play. Plus, events promoted with Paid Social Ads sold on average 3.5x more tickets*.
13. Prepare for the unexpected with a backup plan like Lincoln Park Zoo
Even the animals have become seasoned live streamers. When Lincoln Park Zoo had to shut down during the pandemic, they kept the rhinos (and rhino-lovers) happy with virtual meet-and-greets. Rather than cancel your event due to dicey weather, have a plan b that lets you pivot — without leaving your fans in the lurch.
14. Soak up the sun with always-on marketing
With Boost’s generous send limits, you can email up to 10,000 contacts per day. Feel like penning dispatches from the sidelines of your event? Learn more about Eventbrite’s email tools here.
15. Declutter your tech with a centralized marketing hub
If you skipped spring cleaning, it’s not too late to tidy up your tech tools and spark some joy. With Eventbrite Boost, event marketing and event management exist in the same easy-to-use space.
As Patty Pforte, Senior Marketing Manager for Public Programs at CIIS tells us, “I like a good emoji or a GIF, so I’m always happy to see those when they’re there. You feel like you’re being boosted by the platform.”
Get more good vibes, and see how Pforte markets 100+ events per year with Boost’s Multi-Event Ads.
*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Eventbrite Boost with any event that was not promoted with the same tool.
