Attendees crave novelty. Our brains are wired to pay attention to new information or forms of expression. If you're using the same old settings and designs for your event, chances are your guests will stop paying any attention.
As a result, you won't be able to convey your message or create an extraordinary brand experience at your event. And that's bad, considering that one of the reasons you’re running events is to communicate something. So how can you keep this from happening and strengthen the power of your message? By working carefully on new experiential design ideas that will astonish your attendees. For more inspiration, check out the stunning event experiential setups we've discovered on Instagram.
