Tue.Jun 15, 2021

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How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. You’ve also heard that advertising on Facebook might be easier said than done. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […].

Marketing 370
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Tech Giant Cvent Teams Up With Encore to Get an Edge on Hybrid Events

EventMB

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return. Event professionals across the industry spent much of the last 15 months upskilling as events moved online and production value became a key differentiator.

Tech 230
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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

Event Marketer

F&B brands offer next-level ambassador gigs to superfans, nature photographers—and canines. The everyday brand ambassador plays an important role in connecting brands with audiences, from educating them on a company’s products and services to delivering samples. But lately, brands are carving out a new, loftier position built for superfans: chief brand ambassador.

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Hybrid Events by Convene [Review]

EventMB

Convene has a new hybrid event offering that includes a physical venue paired with hybrid technology and support. Here is our review. Hybrid Events by Convene: What Is It? Convene hybrid events are produced by Convene Studio, which is Convene's all-in-one technology and production services platform that delivers virtual and hybrid events. They combine […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Hybrid Event Trends & Expectations Of The Next Generation Attendee With Jim Louderback!

Endless Events

This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on! This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators.

B2B 127

More Trending

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How AI Is Changing Event Attendee Experiences For The Better

Stova

AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.

2027 105
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3 Ways to Boost Your Event Planner Salary Post-COVID!

QC Event School

With the end of COVID finally in sight, it’s time to turn your focus back to your business! So, how can you increase your event planner salary once things return to normal? QC Event School ‘s Student Ambassador, Jenny Alperin, is here with 3 important tips! . Jenny Alperin is a graduate of QC’s Corporate Event Planning Course and a student of the Promotional Event Planning Course.

Contracts 105
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Encore delivers a winning combination for Connect Macquarie Park & North Ryde’s annual event

EncoreAPAC

In the peak of a national lockdown is the last place you’d want to start planning your annual event. That’s the uncomfortable position the team at Connect Macquarie Park & North Ryde were placed in late June, 2020. Each year the group, who are responsible for managing businesses and precinct usage within the region, organise an event to share the results of the past years’ initiatives as well as future plans to approximately 300 stakeholders and businesses in the area.

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Horizon Challenges for Hybrid Planners

Glisser

According to research carried out by freelance conference producer, Claire Tulloch in preparation for Glisser’s Hybrid Events Ignited event , planned across London and New York locations on 13 July 2021, a majority of company in-house planners aren’t looking to start running in-person activity until 2022 due to corporate policies. Agency planners on the other-hand are targeting a return to live events from September this year.

2022 98
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Hubb Named as Representative Vendor in Gartner's Event Technology Platform Market Guide

Hubb

Gartner has released it's Market Guide for Event Technology Platforms offering up guidance on market direction, analysis and a short list of the vendors represented in the space. Hubb's all-in-one virtual, hybrid and in-person platform was featured among others as a leading solution for event planners looking maximize event impact and ROI.

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This Month at Lennd: Enhanced Navigation, New APIs, SMS & More

Lennd

WHAT'S NEW AT LENND? ??. Welcome to this month's product update! Our team has been focused on rolling out new integrations and features to help you stay one step ahead. API Update. We now give any ticketing and/or RFID company the ability to integrate into Lennd to automatically sync Approved Ticketing, Credentials and Catering requests, guest list names and more.

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Nicky and Ben’s Sweet Intimate Micro-Wedding at McMichael Canadian Art Collection

EventSource

Nicky and Ben’s nature-inspired wedding at the stunning The McMichael Canadian Art Collection will leave you smiling as bright as their beautiful day. With breathtaking scenery, a relaxed vibe, and gorgeous details, including the bride’s dreamy dress from Sash & Bustle and flawless hair and makeup by Corrie Elle Artistry , the couple’s intimate celebration is memorable from start to finish.

Venues 83
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The Meetings Industry Association reacts to the government’s Step 4 delay

Event Industry News

The Meetings Industry Association (mia) has reacted to the Prime Minister’s announcement that the government’s move to Step 4 of its roadmap will be delayed until 19 July at the earliest. Jane Longhurst, chief executive of the mia, said: “We understand the necessity for the government to delay the move to Step 4 – the final stage of its roadmap – that would have seen the last of England’s restrictions lifted and the legal limits on social contact removed.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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It's On! Join us in Miami Beach for The Special Event 2021

Special Events

The Special Event is going to be live and in-person July 19-22 in Miami Beach.

2021 105
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Event Tech Live wows US & Canada

Event Industry News

The first Event Tech Live (ETL) US & Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted Start-Up Competition. With the virtual events industry expected to grow from $78bn to $774bn by 2030, according to Grand View Research, and $5bn company Hopin adding LinkedIn to its roster of investors – represen

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Julie Davidson – DRPG Director of Strategy & Comms

Prestige Events Magazine

With great sadness and loss to the industry to announce Julie Davidson, DRPG Director of Strategy & Comms passed away on Thursday 27th May 2021 at the age of 56. Julie passed after a short illness in her hometown of York and will be lovingly remembered, by her husband Rob and daughter Christy. Julie studied Fine Art at Nottingham University, beginning her career in art galleries, before moving into live event production and the creative communications industry.

2009 52
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Event Industry Backyard Ultra raises over $40,000

Event Industry News

Running on a treadmill during a charity fundraiser a few months ago, Tarsus Group’s CEO Douglas Emslie told Raccoon Events’ CEO Mike Seaman that he wanted to run a 5k an hour for 24 hours straight to help people in need in the events industry. On June 8-9, Emslie completed that promise as part of the Event Industry Backyard Ultra and ran 75 miles (120 km) in a 24-hour period, raising more than $40,000 for three charities – EventWell, The Meetings Industry Fund and The Indian Red Cross Society, o

Events 67
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Improving Engagement and Client Retention For Online Events

InGo

With the 24-hour information cycle, social media, and smartphones, businesses have a lot to compete with for their customers’ attention, and retention has become more important than ever. When customer retention increases by just five percent, businesses can see profits increase exponentially. But with the travel and socialization restrictions of the COVID-19 pandemic, event marketing strategies have had to shift to the virtual stage, leaving many marketers wondering how to keep their customers

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Event Tech Lab Summer BBQ

Event Industry News

Event professionals from agencies, the corporate sector and a variety of technology companies will be treated to an open-air BBQ at Tresham House Gardens, Red Lion Square in Holborn, on Tuesday 20th July 2021. Event Tech Lab has hosted series of summer BBQ’s over the years and they are back post-lockdown to celebrate all things ‘techy’. This year – again with major sponsorship from 52Eight3, Event Tech Live, Grip, Shocklogic and Song Division – the BBQ promises to be a celebration of ‘back-to-li

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Pandemic leads to the launch of events consultancy Work With Milan

Prestige Events Magazine

Milan Thakrar founder of Work With Milan launches events consultancy offering event businesses support through business development, creative solutions and training to gain commercial growth to recover post pandemic. With over 12 year’s experience in the industry, Thakrar is a specialist in luxury events and heritage venues. With proven experience in business development and strategy across all sectors, including MICE, Weddings & Private events, Thakrar’s proactive approach has resulted in s

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Royal Ascot preview: 12,000 spectators each day set to attend

Event Industry News

Royal Ascot will welcome British racing’s biggest crowd for 15 months as the five-day meeting starts on Tuesday. The Queen is expected to attend on the opening day, with 12,000 spectators allowed daily as part of a test event. Palace Pier, the mount of Frankie Dettori, and Battaash are among the equine stars in action on Tuesday. Dettori, 50, will seek a record-equalling fourth Gold Cup on Stradivarius for trainers John and Thady Gosden on Thursday.

Sports 57
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Central Hall Venues appoints new Head of Venue for Nicolson Square Edinburgh

Prestige Events Magazine

Central Hall Venues (CHV) has appointed Deborah Gallagher as Head of Venue for its first newly launched UK wide site, Nicolson Square Edinburgh (NSE). Deborah, who was born and raised in Edinburgh, will head up the events team at NSE, which offers five flexible spaces in the historic venue, housed within the City of Edinburgh’s Methodist Church. NSE, with its central location and striking architecture, was launched as a brand-new site for conferences and events by CHV in March 2021.

Venues 52
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Multicolore is in full growth as events start up

Event Industry News

Multicolore, the Quebec organization behind Igloofest, the world’s coldest festival, and Montreal’s famous Piknic Électronik, which has been exported to Paris, Santiago, Melbourne and Austin, is proud to announce the official integration of Matane Productions into Multicolore and the nomination of new talents among its extended team. These changes follow of the recent association with artist management and event production company Courage!

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Yes it really is!

eventplanner

"The most beautiful coronaproof theater in the Netherlands opens its doors completely again. Are you also ready to really look your colleagues or customers in the eye again and meet them live?

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DRPG invest and double tech capacity

Event Industry News

Work has completed on the new purpose-built warehouse extension at DRPG’s head office and studio complex in Worcestershire. Despite Covid-19, building works commenced in the Summer of 2020 and completed at the end of February. The investment will see capacity double for the technical team. Adam Pardoe, technical services director, commented, “The new facility will double the technical capacity for our live events division.

Tech 57
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Opus Agency - Untitled Article

Opus Agency

Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.

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Global Pet Expo Returns to Live Event in 2022

Exhibitor Magazine

STAMFORD, CONN.  The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) have announced Global Pet Expo will be.

2022 40
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Opus Agency - Untitled Article

Opus Agency

Our very own Cori Brown joined Event Marketer magazine to share her unique perspectives on the plans, actions, and progress our industry is making.