Stop listening to this advice!

Stop spending more time, money, and resources just to get ignored.


Ready to win more business?

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Stop listening to this advice. It sucks.

You need to create content every single day to build your brand
You need to be on ALL of the channels if you want to get noticed
You’ve got to be spending lots of money on ads to get your prospects to pay attention to you

Stop listening to this advice
It sucks.

The marketing industry prospers from keeping you on the treadmill of shiny objects and false promises.

The truth is that if you follow this advice, all you end up doing is spending more time, money and resources getting ignored.
The average American is exposed to 6-10K ads every day.
Of those impressions, only 12 have an impact on us.
The rest are ignored.

Here are some more truths
Most businesses fall into the land of ambiguity – they sound, feel and look like virtually everyone else.
What really matters is what the people you want to attract to your business want and need. You have to become an expert in empathy.
And, the greatest way to cut through the clutter is to do things differently than most.

My name is Lara
I have 25 years of brand differentiation expertise
So click to follow if you want to hear a different way to build your brand & win business!