IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

2024 195

2024 Event Marketing Marketing Sustainability 195

Event Leadership Institute

SEPTEMBER 30, 2024

With the advent of digital tools and platforms, the importance of data in enhancing the effectiveness and efficiency of events has never been more pronounced. Event planners are increasingly turning to data-driven strategies to make informed decisions that elevate their events from ordinary to extraordinary.

Social Media 81

Social Media 2023 Event Planning Technology 81

The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

Social Media 52

Social Media 2023 2024 2022 52

Event Marketer

MARCH 28, 2022

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

Social Media 142

Social Media Fashion Retail Banking 142

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Event Management Social Media 195

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 120

Social Media Wireless Events Advertising 120

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Data rules. We’ve culled those trends to identify five that are applicable to the B2B events industry.

B2C 370

B2C Social Media B2B Advertising 370

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Picatic by Eventbrite

MARCH 9, 2021

The short video based social media phenomenon, TikTok, has grown exponentially over the last year. According to Eventbrite data, TikTok is serving much more than viral trends, dances and Millennial […]. It boasts 100 million active users in the U.S.

Marketing 307

Marketing Social Media Events 307

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Attendease

OCTOBER 20, 2023

We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. Every online platform—whether it’s Google, social media, or something else entirely—can usher potential attendees towards your event. Knowing where your audience comes from is crucial for smart marketing.

Social Media 307

Social Media Events Marketing Event Marketing 307

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Attendease

DECEMBER 27, 2023

AI continues to make life easier; it helps customize event experiences via algorithms that are designed to look at attendee data and their preferences. First-Party Data from Events Events have been the sole source of first-party data since eradicating third-party cookies. Data is vital for customizing user experiences.

2024 370

2024 Event Planning Social Media 2023 370

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. By using data and other precise metrics, we can find the people we think will be interested in our product. Social media is forever evolving.

Social Media 52

Social Media 2023 2013 2022 52

SmartMeetings

OCTOBER 4, 2019

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

Social Media 80

Social Media Marketing Advertising Entertainment 80

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Social media metrics can offer valuable information about your event’s broader impact. Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams? That’s right.

Marketing 97

Marketing Speakers Social Media Events 97

Event Marketer

AUGUST 14, 2024

So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild. It’s not this hard sales pitch at people,” she says.

Retail 92

Retail Social Media Marketing Events 92

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

Social Media 111

Social Media 2019 Consulting 2018 111

EventBank Insights

NOVEMBER 4, 2019

81% of people in the Philippines use social media to send messages every day. 64% of internet users in the Philippines say that what they read on social media influences their purchasing habits. We have the data, but they have the insights. Social Media. What the Data Says. What the Data Says.

Marketing 105

Marketing Social Media Advertising Events 105

Skiddle

JUNE 2, 2023

Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Tips: Analysing data in the Promotion Centre The Promotion Centre can help you analyse the ticket sale data from your event.

Marketing 52

Marketing Social Media Banking Venues 52

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Data-driven segmentation: Beyond demographics Today, it’s crucial to segment your leads based on a rich tapestry of data points. Many content management systems (CMS) can provide you with data like that.

Consulting 88

Consulting Corporate Events Marketing Social Media 88

Attendease

OCTOBER 25, 2023

Understanding the impact of social media Launching and maintaining a social media campaign is great, but when it comes to measuring the success of an event at-large, it’s only the beginning. Taking the time to understand the impact of your social media efforts is crucial when reviewing event success metrics.

Social Media 195

Social Media Marketing Events Event Marketing 195

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Alignment of Values and Goals Ideally, your sponsor won’t just partner with you for the marketing perks. In-kind: The sponsor will donate goods or services to your event, instead of providing funds.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

StraussCA

DECEMBER 21, 2023

From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how we work, play, and market. Data-Driven Insights: AI takes data analysis to a new level, providing valuable insights into member preferences, and what’s trending industry-wise.

Social Media 52

Social Media Marketing Advertising Tech 52

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Eventmobi

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Social Media 221

Social Media 2023 Management Advertising 221

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Bosses by nature are very data-oriented. Click To Tweet.

Social Media 112

Social Media Tech Venues Event Planning 112

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! It’s not just an event; it’s a social extravaganza! Personalize the Experience: Gone are the days of one-size-fits-all.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

EventBank Insights

JANUARY 6, 2020

Increasing data and privacy regulations. That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. Data-driven Advertising.

2020 139

2020 Marketing Social Media B2B 139