Lifecycle Marketing for Arts Audiences – An Eventbrite/REMIX report

“As audiences face an often-overwhelming barrage of communications from brands, the old adage to deliver the right message to the right person at the right time (on the right device) has more resonance now than ever before. So how can arts and culture organisations deliver this?”

We teamed up with REMIX Global Summits to find out how organisations can create personalised journeys for their audiences. Officially launched at REMIX’s London 2018 summit on January 18th, the objective of this report is to raise awareness of the importance of audience segmentation, the various strategies that can be employed to create journeys for these audiences, and the multiple channels available to reach them successfully. We hope it is helpful!

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