Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Sponsors want access to their target customers — a.k.a., your attendees. And you may need partners to come alongside and provide funding or tangibles to enhance your event. You can show sponsors how they can easily reach potential customers through your event rather than online with digital marketing strategies.

The COVID-19 pandemic has changed how events are held, and virtual gatherings are showing sticking power. Rising inflation is also affecting how sponsors reach their customers, and the growing costs for event creators makes event sponsorship a more attractive option than ever.

To help you win and renew sponsors, we have created a guide to our pieces on event sponsorship. Check out the articles for event sponsorship tips and resources to  learn:

  • What sponsors really want from your event
  • How to price your sponsorship assets for profit
  • How to craft and email your sponsorship proposal

How you can benefit from a sponsorship

Learn more about the benefits of sponsorship beyond helping to offset the cost of your event. Use these informative guides to find out how sponsorship works and get tips that will help make your partnership successful.

Thinking Beyond Tiered Sponsorship Levels to Win Big Sponsors

Many creators struggle with figuring out the right sponsorship strategy for their events. Using event sponsorship levels and benefits can help you attract big-name sponsors. Discover the pros and cons of offering tiered pricing in this guide. It also gives you tips on how to offer flexible options for sponsors that want to pick and choose their level of involvement.

Creating Sponsorship Revenue for Virtual Events

In the wake of the pandemic, virtual events are rising in popularity with planners and sponsors, but they can also create challenges. Event sponsorship emails allow you to stay in communication with sponsors and attendees. However, what you include in the emails often determines the event’s success. This guide includes event sponsorship tips that will help keep your sponsors coming back and increase your event revenue.

The Guide to Event Sponsorship

Every year brings new changes and event sponsorship trends, so how do you know which ones are a good fit for your event? This handy guide contains event sponsorship tips that will help make yours a success. Along with tips on how to secure the right sponsors, the guide will also show you how to build and nurture a long-term relationship.

Ideas for sponsorship

Who you choose as sponsors often determines whether your attendees have a positive or negative experience at the event. Your sponsors not only fund the event but also help improve attendees’ experiences. You want to attract key sponsors, but it’s not always easy to get their attention.

17 Creative Event Sponsorship Ideas

This guide is filled with creative event sponsorship ideas that will help you stand out from other event organizers. It includes brand activities that meet your sponsors’ needs and improve your guests’ experience at the event. You can take your sponsorship success to the next level with these helpful tips.

Your 18-Month Event Sponsorship Timeline

Planning ahead and contacting sponsors the right amount of time before the event is essential to success. Our 18-month sponsorship timeline will help you determine the best time to reach out to new sponsors.

Food and drink

Most events provide food and beverages to attendees, even ones that only last a few hours. Providing refreshments helps your guests relax and give them a chance to mingle. While you don’t want to skip this step, the cost can be prohibitive, but your sponsors can help.

11 Tips for a Successful Food and Drink Event Partnership Proposal

One of the best event sponsorship tips is to create a food and drink proposal. Entering into an event partnership with sponsors comes with multiple benefits that include offsetting refreshment costs.

2 Strategies to Increase Sponsorship Revenue for Your Event

How you create a sponsor partnership proposal goes a long way towards its success. This guide gives you the advice and tips you need to create a successful partnership.

Templates, communication tips, and marketing

Communicating with sponsors may seem easy. You fire off an email and wait for the sponsors to respond. What you include in your event sponsorship proposal letter often determines your likelihood of receiving a positive response.

How to Write the Perfect Sponsorship Email

Learning how to create the ideal email to win over sponsors is harder than you may think. This guide covers the three types of emails to sponsors you want to use, along with how to craft each one to ensure you get a response. You get plenty of tips and examples to help you land the right sponsors for the event.

8 Sponsorship Letter Templates to Hook Event Sponsors

Start your event sponsorship outreach with a letter. This guide comes with eight event sponsorship letter templates to fit almost any event idea. These templates will help you create and maintain a solid relationship with your sponsors.

Event Sponsorship Outreach Cheat Sheet

Sponsorship is a relationship business. You often only have one chance to land a sponsor. This guide comes with a helpful cheat sheet. It outlines the foundation necessary to secure and retain sponsors for your event. When you download this cheat sheet, you are increasing your chances of receiving positive news from prospective sponsors.

4 Marketing Strategies that Spotlight Sponsorships

Securing event sponsors is an effective way to boost revenue. It can also help you reach a broader audience for the event. Sponsorship also gives positive returns to sponsors. To maximize the return on your event, you want to ensure your sponsors get the most out of the partnership — and this guide will help.

Create the Perfect Event Sponsorship Pitch Deck

One of your most effective tools to secure sponsors is your event sponsorship proposal letter. You want your sponsors to provide financial assistance for your event, and this is where the proposal letter or pitch deck comes into play. This guide is filled with tips on how to create an event sponsorship pitch that your sponsors will find hard to refuse.

Check Out Eventbrite’s Event Sponsorship Tips

Eventbrite has the tools you need to attract your ideal sponsors. Whether you’re looking for marketing strategies or need help creating a compelling sales pitch, we have guides and downloadable cheat sheets designed to help make your event a roaring success.

Learn more about how Eventbrite can help your event be a success.