How Event Registration Tool Can Help You Avoid Pitfalls That May Ruin the Attendee Experience

We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless experience with the right event registration tool will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.

However, creating a stress-free, optimized registration process isn’t as simple as throwing up a generic registration form on your website. As an event planner, it’s important to pay attention to your attendees’—and your own—pain points to help optimize the experience. Addressing these challenges head-on with a high-performance and user-friendly event registration tool will ensure you put your best foot forward.

When seeking an event registration tool, look for these four things to help you overcome common registration pitfalls.

Flexibility

Flexible online registration is key to a positive registration experience. This can be a challenge to achieve because one size does not fit all. For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day conference. Accordingly, event registration tools must have the flexibility to accommodate various requirements—whether attendees are requesting a special meal, registering multiple attendees at once, or indicating accommodation preferences. Furthermore, the ability to tie registration to different tracks is pivotal so that you can easily identify regular attendees, VIPs, or speakers, and tailor their experiences accordingly.

Automated Data Collection and Integration

The registration process can yield valuable attendee data, but tracking, storing, analyzing, and effectively utilizing the volume of data for all your events is no small feat. Thankfully, sophisticated event registration tools like Attendease provide event reporting capabilities that can simplify the task.

In addition to providing one source of truth for your event data, Attendease also offers integration with other software, such as HubSpot, Salesforce, Marketo, among others.

You can also garner value from post-registration survey data, and export reports that track performance through the entire event lifecycle—from registration through post-event follow-up.

User-friendly Registration Process

Long gone are the days of waiting in line for tickets! In today’s increasingly ecommerce-driven world, attendees expect to be able to pay for tickets online and without hassle. If your event registration software supports customizable forms, use them to make the online payment process as simple and as flexible as possible for attendees. Providing a variety of ticketing options (ie. a single-day ticket vs. a weekend pass), accommodating discounts and refunds, and offering promotional codes are great opportunities to help make the payment process more flexible. These options can also help make your event more accessible, or more exclusive, depending on the context. For event managers, there’s plenty of reasons to seek user-friendliness too! For example, an integrated payment solutions not only begin to create a positive attendee experience, but they also save you time and administrative headaches!

Optimized Registration Forms

Creating mobile-friendly registration forms that provide attendees with all the information, choices, and flexibility they require can be a challenge. In order to tackle this, it is important that your event registration software is sufficiently adaptable. It should be flexible enough to create forms that work in each of the major browsers (Chrome, Safari, Firefox) both on mobile and off. Every browser is unique, and what looks good or works in one browser may sometimes not work in another. If registrants can’t complete their enrolment, it reflects poorly on the event and increases the likelihood of losing the registration. Customizable forms for different event groups, custom ‘help’ text, and conditional fields for more sophisticated registration scenarios help streamline the attendee registration experience, too. Lastly, from an event management perspective, event planners should seek out event registration software that supports last-minute changes and the ability to edit forms on-the-fly.

Attendease is a powerful event registration platform whose features provide the foundation for all your meetings and events. With Attendease, you can provide a seamless experience by allowing attendees to register for the event without ever leaving your event website!

Here are some more great features:

• Manage pricing categories, promo codes, and group passes
• Use advanced form features, including global fields, conditional logic, custom fields
• Manage secure payments with Stripe, Microsoft, Apple and/or Google Pay
• Measure real-time registration, sales, and refunds

Want to learn more? Request a demo of Attendease today!