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EventTrack 2021: Download Today
Download EventTrack 2021, the longest-running and most comprehensive annual research on experiential and event marketing.
The latest edition takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering.
Four separate surveys were issued over a year—two to brands, two to consumers. The key issues studied were:
• Post-pandemic spending outlook
• How purchase behavior has changed over the past year
• Outlook for in-person event re-activations
• What audiences will expect and value most from future live experiences
• How virtual and in-person events change brand perception
• The biggest opportunities for brands—and many other key benchmarks and insights
EXECUTIVE SUMMARY FREE TO DOWNLOAD -- THIS WEEK ONLY. PLEASE FILL OUT THE FORM BELOW.
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