Eventsforce Expands US Operations After Simpleview Acquisition

Eventsforce expands US operations

London, UK – 17th March 2020 – Eventsforce will be expanding its operations in the US, following its acquisition by Arizona-based Simpleview, the travel and tourism industry’s leading provider of CRM and marketing software.

With new US offices in Denver, Colorado, the company will remain independent of other businesses within the Simpleview group.  It will also continue to be managed by its CEO, George Sirius and the rest of its executive team. 

“We have enjoyed great success in the UK and European markets over the years – supporting thousands of events with our powerful enterprise event management solutions and our commitment to world-class customer service. Together with Simpleview, we now have a unique opportunity to extend this success and bring something new to US event planners,” said George Sirius, CEO of Eventsforce. 

“We’re also making some big enhancements to our mobile offerings this year – and will launch a new event management platform which has been specifically designed to help organisers improve event experiences and engage better with attendees.”

Last year, Eventsforce introduced a number of new products designed to improve the attendee on-site experience – from sessions management and self-service check-in to attendance apps and badge-printing tools.  The solutions were showcased at this year’s PCMA’s Convening Leaders show in San Francisco, where it also unveiled findings from a new research study identifying a growing ‘tech skills’ gap in the events industry.  

Established in 2001, Simpleview has been providing CRM, CMS, website design, digital marketing, revenue generation and mobile technologies to more than 900 travel, tourism and convention marketing customers around the world.  Its acquisition of Eventsforce is part of the company’s commitment to provide advanced technology solutions that target both meeting planners and destination marketing organisations.


Have further questions? If you are an Eventsforce customer, please contact your Account Manager who will be happy to help or give us a call on +44-20-3936-4271

If you would like to know more about Eventsforce and speak to a member of our US team, please contact +1 202-827-6319