Something is rotten in the state of meeting industry education

Image of an actor declaring "Something is rotten in the state of meeting industry education" to a human skull in the palm of his hand

I hear increasing concern from the meeting professionals community about the deterioration of the quality of our national industry conferences. A thread on the MECO community (a great resource for meeting professionals since 2006) describes numerous recent basic logistical failings, and points to what I see as symptoms of fundamental problems with meeting industry associations at the national level.

In a nutshell, I think that our industry associations have become too focused on justifying their continued existence financially. They are neglecting their core mission of supporting and representing their members and association meeting attendees.

Meeting industry education

I’ll illustrate with the area where I have the most experience: providing education at these meetings. In my opinion (and many other event professionals with whom I’ve spoken) the “educational” content at the national meetings these days is sub-par. I suspect it’s because the processes for choosing it are seriously flawed and completely opaque.

I’ve lost count of the conference session proposals I’ve made to meeting industry associations. They wind through multiple months-long steps. And then, at the last possible moment, I receive a rejection with no explanation and a boilerplate request to submit more next year. Meanwhile, it’s clear from a review of industry conference programs that employees of sponsors or trade show exhibitors give large numbers of presentations. Also solicited/accepted are keynote/motivational speakers. These folks receive large fees and provide exciting presentations with, in my experience, little or no content of long-term value to the meeting attendees. (Think back to the big-name speakers you’ve listened to in the past. Be honest now, how many of them have changed your professional life in any significant way?) But their inclusion looks good on the promotional materials.

In my case, the demand for the meeting design and facilitation services I provide has been exploding. (In the first quarter of 2018, I’ve booked more business than all of 2017.) Most clients and meeting industry professionals have yet to experience how effective participant-driven, participation-rich design, and facilitation can radically improve their meetings for participants and stakeholders alike. So there’s plenty of work yet to do, and not enough people experienced enough to do it.

Our industry conferences are the obvious places to provide this education.

My contributions to meeting education are Participate! workshops. These provide experiences that significantly improve how the participants design their meetings. They are, in my opinion, fundamental education. They’re certainly on par with the sessions we see at the annual conferences every year on “hot event items”, F&B trends, and meeting management. Yet experiential meeting design is not acknowledged at meeting industry conferences as an overlooked fundamental competency that needs to be offered on a regular basis. Rather, it’s seen as a “hot topic” that can be covered once and subsequently ignored.

Pay presenters!

In addition, industry associations have essentially given up paying for professional education at their events. They prefer, it seems, to spend money on the big-name players I mentioned above. These days, someone like me is lucky to obtain event registration and expense reimbursement. (Let alone any kind of token fee for the hours it takes to design and prepare a great session.) This further biases session submissions in favor of sponsors and corporations who are attending the event anyway for marketing purposes.

Many other independent meeting professionals I know who love our industry, are great presenters, and have unparalleled expertise in important perennial meeting education areas have told me about similar rejections. Most of us have pretty much given up submitting sessions as a result.

Some may see what I’ve written as sour grapes. I’ll only add that I’ve been an educator of one kind or another for forty years. There’s a significant unmet need for what I and other experts do. And I’m frustrated that meeting associations, whose purported mission is serving our industry, stymie our offers to share our expertise with our fellow professionals.

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