Trending Articles

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6 Killer Revenue-Boosting Ideas for Your Next Fundraising Event

Attendease

Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.

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Associations Look to the Future

EventMB

Skift Take: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE's headquarters.

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Why organizations fear connecting

Conferences that Work

Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.

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The Power of Participation: Your Local IAEE and PCMA Chapters Await 

ePly

For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.

Education 126
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Matt Wilson appointed Chief Revenue Officer at Iventis

Event Industry News

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

Venues 113

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What’s the New Trade Show Organizer-Exhibitor Engagement Model?

Event Age by Swapcard

If you're aiming for a strong return on investment (ROI) on your trade shows amidst budget cuts and evolving market demands, embracing innovative practices for organizer-exhibitor engagement is key.

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Destination Brief: Why Northern Ireland is the Next Must-Visit Incentive Destination

EventMB

Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.

Tourism 146
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When to Embrace Change—and When to Hold Your Ground

MeetingsNet

A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.

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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.

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9 Engagement Ideas for Your Free Event Conference App 2024

Event Age by Swapcard

Nobody likes a boring event. And if you’re planning a conference event, this is exactly what you want to avoid. The formula for exciting events? Event engagement.

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Business Events Industry Week Showcases Collaboration

EventMB

Skift Take: Washington, D.C. was buzzing with a wide array of gatherings focused on different sectors of the meetings and events industry during Business Events Industry Week.

Events 152
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How To Increase Event Registrations 

ePly

Your event relies on numerous registrants to ensure a rich and valuable experience for all. More participants means more networking, a broader distribution of information and of course, more money made or raised for your organization. There are many things you can do to increase your event registration, from clearly defining your event goals to developing a comprehensive marketing plan.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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AEO launches inaugural Marketing Social event

Event Industry News

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 107
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Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters

Event Marketer

A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

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Swapcard x Jonas Event Technology: Enhanced Event App Experience

Event Age by Swapcard

Swapcard is excited to share news of a new partnership with Jonas Event Technology (JET), aimed at improving the event experience for organizers and attendees alike. Through this collaboration, Swapcard will become the preferred event app provider for JET’s clients, integrating our innovative app solutions with their robust event registration platform.

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Hopin To Be Acquired by Bending Spoons

EventMB

Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.

Meetings 161
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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effective strategies for events

SevenEvents

online streaming has become a powerful tool to reach a global audience. let’s explore together key strategies to maximize your reach and engagement on your live streams. the importance of streaming in the digital age in today’s digital age, streaming has become an essential form of communication and marketing. it’s a direct means to connect with your audience in real time and build stronger relationships. stream preparation and quality preparation is essential. before starting a live

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RHI Stretch Tents

Event Industry News

TRIED AND TRUSTED, RHI STRETCH TENT MANUFACTURERS Transform your outdoor space with RHI Stretch Tents, the trusted leading innovator in standard and custom-designed engineered fabric structures.

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Guest Column: Five Insights on Measuring DEI in Events

Event Marketer

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

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Exclusive Collection wins ‘Most Sustainable Company’at influential Campaign Experience Awards

Prestige Events Magazine

Exclusive Collection was awarded ‘Most Sustainable Company’ at the headline Campaign Experience Awards last night. Campaign is known as being a definitive resource for marketing and where brands share their best practices. The Campaign Experience Awards celebrate everything live, experiential and face-to-face. Exclusive Collection won ‘Most Sustainable Company’ for its uncompromising stance on ESG and for using its business as a force for good.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Visit Phoenix: Driving Economic Growth Through Storytelling

EventMB

Skift Take: Explore how Visit Phoenix leverages meetings and events as powerful engines for economic growth and community engagement, redefining the impact of destination marketing beyond the confines of tourism.

Tourism 159
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New and Renovated: Spaces of Grandeur

Smart Meetings

Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.

Hotels 59
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Event Sustainability Live Las Vegas partners with Purpose Net Zero to drive sustainable innovation in the event industry

Event Industry News

Event Sustainability Live (ESL), the premier event dedicated to advancing sustainability in the event industry, is proud to announce its partnership with Purpose Sustainability Strategy, a sustainable event strategy education + consulting firm and Purpose Net Zero, their subsequent travel emissions measurement technology, to collaborate and advocate on furthering sustainable solutions, including conscious measurement of […]

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Five Takeaways from Freeman’s 2024 Exhibitor Trends Report 

Event Marketer

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in expectations, and details actions to take to meet those needs while aligning exhibitor and attendee objectives.

2024 74
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Eventscase Monthly News Round-Up April 2024

Eventscase Blog

This year, the event industry is undergoing a true revolution with performance likened to pre-pandemic levels. To make the event organiser’s life easier, Eventscase has leveraged AI technologies and even took it one step further this month. The birth of EVA April was the month chosen for the birth of EVA, our new virtual assistant on WhatsApp.

2024 59
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A Quick Guide to Entering the Skift Meetings Awards

EventMB

Skift Take: In the meetings and events industry, excellence stands out. With the Skift Meetings Awards now accepting entries for the 2024 program, this is your chance to celebrate your achievements.

2024 129
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VUE CONFERENCES & EVENTS LAUNCH COMPETITIVE DDR’S ACROSS THE UK & IRELAND

Prestige Events Magazine

The events arm of cinema chain Vue Entertainment has launched tiered DDR rates across its 93 sites in the United Kingdom and Ireland. The move comes as demand for competitive DDR’s has become increasingly important in the industry with organisers wanting better value for money. Simona Negretto, national head of conferences and events for Vue said of the initiative, “our new rates allow organisers to easily see what’s included, plus we want to ensure that all our clients will get the best from ou